Okay I'll just say it again.
If you're going to be promoting on a platform, you need to be PRESENT on the platform. Here's why.
And look I still don't get what "stories" are. I know they're based off Snapchat but I still don't get their tone or what makes a story v a tweet, etc.
If you aren't there, it's NEW and kinda WEIRD.
Audience norms change too, and on social it's just faster (note: not right or wrong).
People can TELL if you're not comfortable on a platform and just following a robot template.
If you know how people talk there, you can describe your widgetivity authentically and accurately.
Part of why these platforms are cool is *accessibility*.
I've made friends because I just started talking with cool people.
If I see a promoted tweet? I'ma probably see who YOU are first.
And those friends interact with your VOICE. With authentic you!
They don't get YOU.
Linked-In.
Twitter.
IG.
TikTok
FB... ish? I don't really connect with new people on FB anymore, but I also don't really create "content" there. I mostly react to HS friend's pets.
Nobody knows the efficacy of TikTok yet. Not really.
Don't worry about follows or likes or views. Just meet and interact with people.