I’ve been railing about adtech for years and this report by @PwC for the British trade group of advertisers is stark proof that adtech is a dark cesspool of dubious legality where at least 15% of the money is untraceable in the best of circumstances. isba.org.uk/news/time-for-… 
🔧🔗Unbroken link: isba.org.uk/news/time-for-…
Who thinks there are more than 40,000 websites worth advertising on? I mean really. There might be an extra zero on there folks. Sheesh.
And even if an advertiser is lucky enough to score an impression on a real live human being on an actually good website, that creator of content is lucky to get half the ad dollar after arbitrageurs do something of dubious value and legality. 15¢ of that dollar just goes *poof*
Oh and this only measures folks crazy enough to browse the web without an adblocker or tracking protection. The rest of us are the most valuable eyeballs in the world but we are invisible to adtech and monetized by subscriptions only.
Basically since I boycott all Fb products and use Disconnect.me maybe only Goog manages to monetize me but only barely thru ignorable Gmail ads when I go in to mark a deluge of marketing email I will never read marked as read in bulk to clean the unread counts.
Yes, I am on Twitter and see a few promoted posts here and there but I have opted out of all data personalization so pretty much if you want to reach folks like me, contextually targeted Twitter ads is the way to go.
