Here's what worked for @leeerob for making $7,000 whilst teaching online:
✍️ Many years of writing online
He flipped his mindset of five years of writing free content and not making any money.
Lee realized he hadn't been giving away his content for free. He was building an audience and establishing credibility.
He flipped his mindset of five years of writing free content and not making any money.
Lee realized he hadn't been giving away his content for free. He was building an audience and establishing credibility.
🤓 Lee focused on building credibility:
* being a creator
* clearly explaining technical content
* created his niche with front-end web development
* started a newsletter
* share his content on social media, with occasional viral success
* established himself as an expert
* being a creator
* clearly explaining technical content
* created his niche with front-end web development
* started a newsletter
* share his content on social media, with occasional viral success
* established himself as an expert
🎓 Combining building an audience and learning
When he learned something new, he would share it––with my newsletter, on Twitter, everywhere. He gave value to his audience.
This grew into a hub of inbound traffic to my website. Today, over 80% of his traffic is organic search.
When he learned something new, he would share it––with my newsletter, on Twitter, everywhere. He gave value to his audience.
This grew into a hub of inbound traffic to my website. Today, over 80% of his traffic is organic search.
🔎 Find your market
It's impossible to measure your success if you can't track it. Whatever your metric is (post views, number of likes), you need a baseline to improve.
It's impossible to measure your success if you can't track it. Whatever your metric is (post views, number of likes), you need a baseline to improve.
🧑💻 Creating a course
After researching teaching online and marketing, Lee had a eureka moment. To figure out if people would buy the course, he would launch it.
Now.
Why should he treat this course any different than a software product?
After researching teaching online and marketing, Lee had a eureka moment. To figure out if people would buy the course, he would launch it.
Now.
Why should he treat this course any different than a software product?
❓ Should you use a platform?
You'll need to make two platform choices: how to accept payments and where to host content.
For payments, he recommends Gumroad, Paddle, or Stripe. Depending on your volume of sales, there are different processing fees.
You'll need to make two platform choices: how to accept payments and where to host content.
For payments, he recommends Gumroad, Paddle, or Stripe. Depending on your volume of sales, there are different processing fees.
The second decision is where to host your content. For e-books or a small number of videos, Lee recommends Gumroad. If you have a large video course, YouTube (with private videos) worked well for me. Another option is a fully-managed online course platform like Teachable.
📈 Using marketing & advertising to do some early tests:
* lack of traction on content marketing drove Lee to try out advertising
* he experimented with ads before launch and made a few sales
* he used this time and his pre existing audience to get feedback from customers
* lack of traction on content marketing drove Lee to try out advertising
* he experimented with ads before launch and made a few sales
* he used this time and his pre existing audience to get feedback from customers
Ten days after launch Lee broke $3,000.
Lee says you should teach online! 😍
Read the full post - indiehackers.com/post/ive-made-…
Lee says you should teach online! 😍
Read the full post - indiehackers.com/post/ive-made-…
