Tip: Potential customers need to remember your message in order to convert, so make it easy for them. Increase sales by planting uncommon words in your sales copy.
Thread 👇
Thread 👇
According to one study, people were best able to recall messages when unexpected words were thrown into the mix with standard ones. It's known as the "Bizarreness Effect": Unusual and unfamiliar things are easier to remember than the commonplace.
Why do we care? Assuming that you're writing your sales copy as a tool to increase conversions, you'll want users to remember your message. And it's not just your words — unusual pricing ($96.47 vs $95), quirky branding, and other oddities are worth A/B testing too.
So add the occasional zany word to your copy, but make sure that it's still intelligible. And yes, SEO could suffer if you go overboard, but a few words here and there shouldn't hurt.
And they'll do a better job of imparting your... communiqué.
For more growth bites 👉 indiehackers.com/growth-bites
For more growth bites 👉 indiehackers.com/growth-bites
