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Kanye owns 100% of Yeezy. Adidas produces & distributes them. He gets royalties of 15% of the sales and it's closer to 10-11% after expenses.

Basically, Kanye makes 10c for every $1 in Yeezy sales.

AKA didn't even have a contract secured. He stood absolutely no chance.
Being a great artist doesn't mean you have the business element on lock.

Meg the Stallion received a $10k signing bonus and the label negotiated 60% of all royalties ++ exclusive rights to her music!!

If she decided to feature in a track, her label took a 30% commission.
If you're new money securing the bag (most of us) you have to keep your crew tight.

Advisors, hanger- ons & agents will fuck you. Forget about verbal contracts.

Look at Allen Iverson, Mike Tyson & Diego Maradona. Rockstars with terrible management.
Here's the Rolling Stone article about Meg the Stallion.
google.com/amp/s/www.roll…
You see the SAME thing happen to start-ups. They give up huge pieces of equity for minimum funding because they desperately need it.

Each round of funding ends up with the founders being diluted down. If you can help it, never source funding for a business with no track record.
Large brands & record labels play an important role in production, marketing, distribution & sales. They have the route to market which are the arteries for your product/ music to travel.

Truth is, most artists in the game will never "own their Masters" thanks to lock-in deals
Artists barely scrape a living from streaming revenues. Tour revenues are where its at.

Spotify pays the average artist 56 cents per stream. YouTube pays 24 cents. That's in South African Rand terms!

Universal, Sony & Warner music run the most of the industry.
Your favourite rapper may already be struggling financially. Sure there's the hired cars, massive mortgage payments & expensive bling.

Revenue streams are drying up & it's hard to stay relevant. Bad management makes it worse.

The business of music is bigger than making music.
Had this convo a few months back with @MatthewBoothZA around how the measures aren't their to protect the earnings of talented football players.

He's been very outspoken on this.
Whether you love or hate the Kardashians, there's no denying this woman has the business of entertainment on lockdown.
This links up to the "net worth" [Thread]
"I'm not a businessman, I'm a business, man..."
Cancel culture is a cancer. People will tweet #ReebokMustFall & cut their shoes ...even after they paid for them.

Then again, our generation has been known to eat tide pods.
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