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X : I've been mapping for a while and it now seems such an obvious thing that I can't believe we weren't mapping beforehand.
Me : Everyone tends to feel like that. It's normal. In a world of stories, maps are powerful and surprising navigation tools. Bit of a shock to the system.
X : What if the maps are wrong?
Me : All maps are. This is a one-way journey to people finding better maps and a better way of mapping. It's unlikely to go back in the box now.
X : How can you be so sure?
Me : You can't. There's always uncertainty. A map of mapping helps though.
X : You mapped mapping?
Me : Long ago. A technique for understanding a space, an option or a choice is pretty useless if it can't be meaningfully applied to itself. That's one of the most basic tests there is. Even SWOTs do that. You can SWOT SWOTs.
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