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The Place You Don't Want to Be As A Marketer

It's easy...to fall into this particular delusion.

Many marketers do...I did fall into it as well.

But I learned my lesson.

And what is that?

Well, I call it Delusive Entitlement Mindset

You know that excitement you feel when...
you just finished creating a new product...

That you "feel" people will definitely buy.

But when you finally run your ads, you realize...no one gives a dime!

Not your best friend.

Not your target audience.

Just you.

And then you say:

"Drop it! You guys don't deserve me"👇🏾
Well my friend, you are the one who doesn't deserve them.

Don't ever create a product that you feel will sell.

Make sure, you confirm that there's a need for your product.

Not every gap in the market has a need.

Before, you launch do some research.

Test your ideas👇🏾
The words of @ronaldnzimora always rings in my head.

You'll never hear him say: "Okay this new idea must sell"

No!

He'll always say: "This idea is worth testing"

🙅🏾‍♂️

The truth is, in as much as business owners love to be their own bosses, the Customer is the supreme boss...👇🏾
If they say:

"To hell with your God damn product"

Then you simply don't have a say.

You're called to serve the customer.

We are all Jeff Bezos's boss.

They day we all decide never to use Amazon, that's the day...

His greatest empire will fall like a house of cards👇🏾
Don't ever feel entitled over your audiences decisions.

Thank you.

P.S: If this is your first time reading my tweet, make sure you hit the follow button.

I'm sure you'll love to hear a lot more from me.

Nice to meet you—already😊
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