Thread by @smashingmag

Everything I think about when I think about donation forms. #uxpatterns

01 — What audiences are we targeting with the donation form?
02 — What purpose of donation would resonate best with our audience?
03 — How do we communicate that purpose to the audience visibly?

04 — Do we highlight how we use donations (case studies, videos etc.)?
05 — Do we include any testimonials or stories next to the donation form?
06 — Do we allow visitors to choose the cause?
07 — Do we provide an option to make a donation in honor or in memory of someone?

08 — Do we provide an option to donate anonymously?
09 — What suggested amounts do we display in the form?
10 — Do we explain what impact each amount has on our projects?
11 — Which types of donations do we provide? One-off, monthly, quarterly, annually?

12 — If the donation is recurring, do we communicate when the donor will be charged next?
13 — Do we explain the process of cancelling a recurring donation?
14 — Do we show the final amount up front?
15 — What option(s) do we want to highlight as a “recommended” option?

16 — Do we provide an option for custom input?
17 — Do we indicate if the donation tax is deductible?
18 — Do we highlight people who’ve just donated?
19 — Do we allow visitors to change the currency?
20 — Do we use one-page layout or multi-page-layout?

21 — Do we avoid performance hits when switching tabs or moving across steps?
22 — What’s the absolute minimum of data we need?
23 — Do we indicate that the donation form is secure?
24 — What payment options do we provide (credit card, PayPal etc.)? Which one is the default?

25 — Have we examined and refined error messages?
26 — Did we ensure that the form is fully accessible?
27 — Do we follow-up with the donor about the impact of their donation?