Melissa Perri Profile picture
May 27, 2020 4 tweets 2 min read Read on X
As many of you know, I started my career as both a Product Manager and a #UX Designer. I actually didn't know these were two different disciplines for a long time - to me they seemed so intertwined. /1
When I started freelancing, I redesigned a SAAS data platform. The company had been struggling to close sales because it "didn't look modern". After redesign, sales skyrocketed. They exited a year later for a ridiculous sum of money, all without adding any new functionality. /2
This is why I'm passionate about #productmanagers understanding #UXDesign. Not just for the sake of the user - I have seen first hand how much a business can take a hit when #UX is deprioritized, and also the flip side - how much it thrives once its fixed. /3
That's why I'm excited to announce the launch of our 3rd course on @ProductInst - UX Design Fundamentals. It's made for Product Managers - so that they can learn what it takes to create great experiences for customers and work better with designers. 👇

productinstitute.com/p/ux-fundament…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Melissa Perri

Melissa Perri Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @lissijean

Jun 26, 2023
There's been a lot of talk about #Airbnb "getting rid" of the #prodmgmt role. From what I can tell, they are morphing this into a more business related role, rather than purely tech. I don't think this is a bad thing. /1
PM has always firmly sat between business, tech, and the user/customer. In SAAS companies, the Product Management role has always been about figuring out how to grow the business by solving customer problems with the right software. /2
In other companies that are not software-native, you saw this being done by GMs of the business, but with the tools available to drive business at the time - sales, marketing, and human operations. /3
Read 9 tweets
Nov 22, 2022
When building a product, remember not all of your users are experts in the domain, but that opens up a golden opportunity for you /1🧵
It’s important to gauge the level of competence in the domain with the users, especially if you’re an expert in the area /2
People buy products because it fulfills a job-to-be-done, but that doesn’t mean everyone knows *how* to do that job. /3
Read 7 tweets
Oct 22, 2022
I find it funny how many people are asking me what the alternative to SAFe is, like there aren’t thousands of successful companies out there building products without it…
Those who are asking this don’t want to hear the truth, and the truth is context matters for what you implement for each company. So there’s no “one framework to rule them all”. It’s incredibly hard work to set this up in companies BUT there are principles which remain constant.
And that was the point of @cagan’s talk and what I talk about in the Build Trap, etc.

So no, I can’t give you a pretty little diagram where everyone has a box and it defines specifically what to do. I honestly wish I could!
Read 4 tweets
Aug 18, 2022
Five things I wish I could go back and tell myself when I was starting in #prodmgmt 🧵/1
You don't have to come up with all the ideas. Ideas can come from anywhere. It's your job to make sure they are the right ideas for the business and the customer /2
Check your ego. While being confident when communicating is important as a Product Manager, you do not want to be perceived as an asshole. #prodmgmt is about influence, not authority. /3
Read 7 tweets
Aug 8, 2022
First time Product Leader? Congrats! It's hard to make the leap, but once you're there, now you got to keep the position.

Here's the most common mistakes I see first time product leaders make so you can avoid them. /1 🧵

#prodmgmt
1. Focusing too much on processes and ignoring the roadmap.

While you have to implement the process and structure for the organization, remember you're also the person responsible for vision and direction. You need to balance working on both of these things.
2. Blaming others

"I can't do this because the CXO won't let me." You're now a leader, it's up to you to usher things through. You shouldn't be asking permission of the other leaders, you should be working with them.

No one is coming to save you. You got to take initiative.
Read 9 tweets
May 12, 2022
Ah airport layovers, time for a thread that keeps coming up.

How do I convince my executives to change/ do things I’d like them to do as good #prodmgmt. Here’s my tips. 🧵 /1
The thing I see people do most often that doesn’t work is not taking the time to understand how other people are being judged for success and what matters to them.

You have to learn to put your proposal in terms that will help the other person. /2
For example, say you have a problem with the Head of Sales. How are they judged for success?

Bookings, new sales, new logos, revenue growth.

Their comp is tied to it. How do you think they feel when you say you need to deprioritize something that they *think* will make $$? /3
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(