Thread by @theABofPharmaC

#Tweetorial

“Building Your Digital Brand” 👩🏻‍💻📱

How YOU can leverage the use of SoMe as a platform for professional development! 🚀

Key 🔑 pearls from Brooke’s Grand Rounds Presentation 🙌🏼 @UK_HealthCare

#1️⃣ What is a digital brand? & why is it important for you?

Your brand is a synonymous term for your reputation! This resembles the intersection of how you see yourself & how others see you 👩🏻‍⚕️👨‍⚕️

2️⃣ Brings us to the question what is YOUR brand⁉️ How would you define it?

Take a moment to find out and search your name on google....What do you find?

3️⃣Although this sounds like an odd activity, I think you’d be surprised in an increasingly digital 🌎 how many employers, future RPDs, or even students/residents are searching you online to learn more about YOU!

4️⃣Your digital 👣 exists wether you like it or not... and although we think of meeting someone in person as the 1st impression🤝

Your online persona can shape the way a person views you BEFORE you meet them in person.

The💥is in 🤳🏻to shape one of the strongest 1st impressions!

5️⃣So knowing there may be some who are skeptics about social media, let Brooke convince you on how social media can benefit you professionally‼️

✅ Education 📖
✅ Amplified conference 📽
✅ Shaping scholarship 👩‍🏫
✅ Professional networking 🤝
✅ Opportunity! 🌟

Example 👇🏻

6️⃣Mid tweetorial break!

For more information on the benefit of SoMe for pharmacists, 💯 💯 💯 % recommend heading over the @JACCPJournal to read this amazing primer on the use of Twitter for pharmacists by @DaveDixonPharmD and @brentnreed

accpjournals.onlinelibrary.wiley.com/doi/abs/10.100…

7️⃣As much as I 💕 SoMe and emphasize the benefits, it’s always important to have a balanced discussion with the risks involved.

🛑 Uncensored content
🛑 ‘Viral’ spread of misinformation🦠
🛑 Patient privacy
🛑 Legal, ethical, political

Ensuring e-Professionalism is a challenge! @DrJeffCain has written extensively on this topic and I would refer the readers of this tweet to some of his great articles on the risks and some words of wisdom regarding how to maintain e-professionalism.

ncbi.nlm.nih.gov/pmc/articles/P…

7️⃣How to ensure the benefits outweigh the risks?

☝️ The only way to PREVENT the spread of misinformation is by JOINING the discussion.

✅ Make sure the correct information gets out there!

✌️ Ensure you look at your SoMe policies (institutions, organizations, etc.)

8️⃣How to build your digital brand?

Remember the ABCDEFs to building a successful online social media presence! 👩🏻‍⚕️ 📲

9️⃣Final words of advice:

@Berninini You miss 100% of the shots you don’t take - So give SoMe a try!

And if you do... I think you’d be surprised at how SoMe can advance ur career but importantly... improve patient care at the bedside 🥰 💊 @Tribidibidy

#twitterx

And a special thank you to my committee 🎉

@DrJeffCain @RunBlue @GTsodikova @mtbastin @amcook0 @rp_mynatt @BreanneMMefford @SchwietTMac

I would highly encourage you to follow them, they all successfully built their brand - which had brought me to where I am today! 👏🏻