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Brands relationship with ROAS

0 - 5M FB Default ROAS is awesome!

5 - 10M Blended ROAS?

10 - 20M Last click feels safer?

20M+ We give up🤷‍♂️
Also brands spend allocation:

prospecting/remarketing/existing customers

0 - 5M 90/10/0

5 - 10M 60/30/10

10 - 20M 40/30/30

20M+ 10/40/50
Eliminate the single account ROAS.

Market to existing customers in owned channels. (E-mail, SMS etc.)

Define targets for various funnel stages.

ROAS works when you work it.
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