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#indiamart : A Digital play in India's growth story"
An idea becomes a big business if it either solves a problem or makes your life easy (which means make you even more lazy). Here, @IndiaMART comes as a problem solver. Image
IndiaMart is an online platform for business buyers to connect with suppliers of products and services. Buyers can place a business inquiry by visiting suppliers online and explore their products and services. Image
IndiaMart derives revenue from subscription fee charged to suppliers. Suppliers, generally, begin with a free listing on the platform and track the number of calls/leads they receive. Buyers registered on the platform can either contact suppliers directly or submit an RFQ. Image
Business inquiries have grown at a CAGR of 42% over FY15-16 to FY19-20, supported by 39% CAGR growth in Registered buyers, 27% CAGR growth in Supplier storefront and 30% CAGR growth in Traffic Image
Revenue comes primarily from subscription (95%) : collect subscription money in advance for one year, two year and three year, along with monthly packages. While they collect money upfront, recognize revenue only for the period of the contract. This result into a negative WC. Image
Revenues have grown at a (CAGR) of 27% over FY15-16 to FY19-20, supported by 19% CAGR growth in paid subscribers and 6% CAGR in realization (annualized revenue/paying subscribers)
Deferred revenue is payment from a customer for future goods or services. IndiaMart’s deferred revenue has grown in line with its revenue with a CAGR of
28% over FY15-16 to FY19-20.
IndiaMart enjoys 60% market share in the Indian online B2B (business-to-business) space. The online portal is free for buyers, while it charges suppliers for premium listing of supplier storefronts.
Company enjoy 4.7 Star user rating for the app on Google Play store. Image
IndiMart generate 100% Industry Profit as other competitors like Trade India, Udaan & Exporters India all are loss making Image
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