Delayed releasing the latest @SwipeFilesco teardown due to recent events but just going to ship it now for anyone who might find it useful.
Check out the latest teardown of a new productized service called Shepherd 👇
swipefiles.co/latest/file
Check out the latest teardown of a new productized service called Shepherd 👇
swipefiles.co/latest/file
Shepherd's founder and landing page author, @marshal, uses straightforward copywriting to proactively address objections, create desire, and clearly position themselves.
Here's a couple of the key takeaways 💡
Here's a couple of the key takeaways 💡
It starts off with a straightforward statement that summarizes their entire business and value proposition in one sentence.
After reading this, there's no question about *what it is* and *who it's for*... the two most important questions you must answer as quickly as possible.
After reading this, there's no question about *what it is* and *who it's for*... the two most important questions you must answer as quickly as possible.
Social proof supports the value prop presented in the header and gives credibility to the forthcoming copy.
Questions are powerful copywriting tools.
This question introduces the possibilities available with their service.
It paints a picture of what *could be* and creates desire.
This question introduces the possibilities available with their service.
It paints a picture of what *could be* and creates desire.
Now, they introduce the problem.
It's the gap between visitors' current state and their desired state.
This is the pain that they solve and the reason they exist.
It also answers the objection: "Why can't I do this myself?"
It's the gap between visitors' current state and their desired state.
This is the pain that they solve and the reason they exist.
It also answers the objection: "Why can't I do this myself?"
They now introduce themselves as the bridge between the visitors' current state and their desired state — the solution to the problem.
Now, with the context of the value and the problem, the solution becomes much more potent.
They also elaborate on their unique advantage.
Now, with the context of the value and the problem, the solution becomes much more potent.
They also elaborate on their unique advantage.
This allows visitors to understand and visualize "crossing the bridge" — realizing that their desired state is attainable.
Visitors must have confidence that this solution actually works in order to motivate them to take action.
Showing each step makes the solution believable.
Visitors must have confidence that this solution actually works in order to motivate them to take action.
Showing each step makes the solution believable.
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