Thread by @keiranpedley

NEW from @IpsosMORI: Starmer opens up a clear lead over Johnson in terms of 'net favourability' and Labour draw level with Cons. But that is just part of the story - read on for more....

For Boris Johnson, favourability ratings continue to fall after a peak in April.

More Brits unfavourable than favourable for the first time since early March.

For Starmer, net favourability is positive (and continues to stay that way as he becomes better known) but 38% still do not have an opinion on him one way or another.

Looking at leader attributes we see a polarising figure in Johnson and something of an unknown in Starmer.

Johnson leads Starmer on personality and Starmer leads Johnson on attention to detail.

But note how Johnson often leads Starmer on both applies and does not (gaps mean DK)

Now for the parties - striking that something of a 'detoxification' of the Labour brand appears to be taking place post Corbyn. Don't believe me? Look at how Labour's unfavourables have fallen since Corbyn.

Lab & Con neck and neck on net favourability.

Lib Dems struggling

So what do we learn?

- Starmer leads Johnon on net favs but need to take into account neutrals / DK

- Johnson polarises (but has his supporters), Starmer still an unknown to a point but reputation for detail interesting

- Labour brand recovering a bit post Corbyn

ENDS

Tables and more below (including sky high ratings for Rishi Sunak and how the % of Brits saying country is heading in 'right direction' is the lowest this year.

ipsos.com/ipsos-mori/en-…

PS. At some point I want to look at what on earth is happening to the Lib Dems. Those favourability figures are woeful. One for the future.