1) YouTube will eat the low-end of the market.
2) People will pay 5-15x more for live courses.
3) The three biggest competitive advantages are the personality of a creator, the warmth of the community, and the quality of the student experience.
5) Course creators should take guidance from fitness communities like SoulCycle, ToughMudder, and CrossFit.
7) People don't pay for information. They pay for outcomes.
8) Low-end courses improve their offer by adding features. High-end instructors improve it by taking them away. Elegance wins at the high end.
10) The education industry is limited by the idea that learning and fun are inversely correlated.
14) The President of every struggling liberal arts school should focus on increasing enrollment.
15) Small liberal arts schools compete with state schools, not each other.
17) Teachers should study entertainers.
18) School teachers will struggle to build online schools because they'll obsess over the curriculum and under-rating the importance of marketing and business.
20) Time zones plague every live course creator. The inability for all students to be together at once lowers their market size.
21) Somebody will make a fortune building a “Zoom for education.”
23) Colleges will survive by doubling down on the college experience and partnering with yet-to-be-built, white labeled online education platforms.
26) For every emerging software platform, there’s a course to be built for general onboarding or advanced user tutorials, but the majority of these courses will be obsolete in 3-5 years.
28) Courses will partner with companies. Courses benefit from the prestige, companies benefit from reduced onboarding and recruiting costs. High unemployment accelerates this process.
30) You can't think clearly about childhood education until you separate the daycare benefits for parents from the education one for kids.
34) Most online courses are B2C, but the B2B market will explode once social norms change. Right now, people don't take courses at work.
36) High-end courses are $2,000+ in part because of affiliate links. At that price point, the affiliate makes $1,000 per purchase, which is easy profit.
41) Online course instructors climb a ladder of three marketing channels: from social media, to an email list, to a book.