The 20th century had two iconic dystopian novelists: George Orwell and Aldous Huxley.
Everybody knows Orwell's book: 1984. He outlined a dystopian future where censorship comes from banned books and ideas. Without access to truth, people would be passive and easily manipulated.
Orwell's vision became the standard.
Growing up, my book fairs had a "banned books" section. We were rightly encouraged to read them and explore suppressed ideas.
The lesson: In a world of information scarcity, banning information is the most effective form of thought control.
Orwell wrote right after World War II.
He saw how mass media enabled mass population control. Even if the press was free, people needed money or power to spread their message.
Censorship came from silencing the voices of the many and putting power in the hands of a few.
Today, we've moved into a world of information abundance.
Distractions are everywhere. Just as we've gained access to more information than anybody in human history, deep reading has never been more difficult.
The amount of information in society is increasing exponentially.
Today, we face endless demands on our attention.
Think of all the things you need to check — email, texts, Twitter, Instagram, TikTok, and the news — just to "keep up" with the world.
The problem is that so much of the information we consume is trivial and irrelevant.
When you transition from scarcity to abundance, behavior inverts.
Tinder is an example. We thought it'd lead to more sex by making it easier to meet people, but the opposite happened. The app made it taboo to hit on strangers in public and people are now having less sex.
Another example: The car.
It initially made commuting faster. But with the popularization of it, we got traffic, urban sprawl, and long commutes — today, people spend more time commuting than before.
In the Stone Age, people spent 5% of their time on transportation. Today, 25%.
The same inversion that happened to Tinder and cars is now coming to censorship and the pursuit of truth.
Writing about Huxley, the media theorist Neil Postman once said: "People will come to love their oppression, to adore the technologies that undo their capacities to think."
In Orwell's world, propaganda is either true or false.
In Huxley's world, people are voluntarily pulled towards trivial distractions instead of truth.
The lesson: In a world of information abundance, a sea of trivial information is the most effective form of thought control.
Orwell feared that we'd ban books. Huxley feared that there'd be no reason to ban books in the first place.
Orwell feared that the truth would be suppressed by people in power. Huxley feared that the truth would be suppressed by trivial information and infinite distractions.
The inversion of censorship is here.
Time and again, we've seen how a select number of independent writers are repeatedly 3-6 months ahead of the mainstream media.
The truth is suppressed with abundance instead of scarcity — and irrelevant information instead of banned books.
How should you respond?
Intelligence begins with knowing what to ignore. It's never been easier to gather useful information, but it's never been so difficult to tune out the noise.
Eliminate the irrelevant information that Huxley warned us about.
1. Creators are Rewarded: It's basically free to produce and distribute ideas now. Take advantage of that. When you share ideas online, you attract an audience of like-minded people who become friends and business partners. But passive consumers don't receive the same benefits.
2. Creation is Cheap: Joe Rogan is basically a one-man show. He doesn't have an expensive headquarters in the middle of Manhattan. Instead, he has a humble studio in Austin. With a couple of microphones, he has more reach than most big-name media companies.
1. The Mind Creates Reality: The American Psychological Association once invited William James to give a talk on the first 50 years of psychology research.
He simply said: “People by and large become what they think of themselves.”
Then, he left.
2. Make One Person Responsible: If you want to get something done, it’s tempting to put a huge number of people in charge. But often, when too many people are in charge, nobody accepts responsibility.
This saying is illustrative: “A dog with two owners dies of hunger.”
It's taught him to look for the kinds of world-changing ideas that've made him one of the world's most successful investors.
Here's how you can also find secrets:
Thiel's definition of secrets isn't the one you grew up with. He’s not talking about spreading gossip or talking behind people’s backs. Rather, he's talking about important truths about the world that other people don't realize.
Thiel's obsession with secrets is famous in this interview question: What important truth do very few people agree with you on?”
The answers are keys into hidden chambers of knowledge, free from the distortions of lies and propaganda.
Problem #1: Teachers don't tell students why writing is important.
Great writers have a stamp in the record of history. Warriors define the years. Philosophers define the centuries. Good writers can make more money, attract like-minded people, and shape history from their couch.
Problem #2: Students only write for the teacher.
Imagine if only one person ever read your writing. You wouldn't write much. Kids should write for an audience. Once their ideas spread, they'll get hooked on the craft.
As a friend says: "Compliments lead to competence."