David Perell Profile picture
Jan 18 10 tweets 3 min read
If you're feeling stuck in your professional life, start writing online.

Here's how it can accelerate your career:
1. Building a Network:

Writing shrinks the world.

Historically, if you wanted to break into an industry, you had to move to its hub. Not anymore. By writing online, you can build a network from your couch.

Meet people online. Then travel to build relationships in person.
2. Building Expertise:

Quality writing begins with clear thinking.

Once you write about a topic, you can speak about it more clearly, which will help you crush job interviews and establish yourself as an authority.

Learn about topics that interest you and share what you learn.
3. Team Truth-Seeking:

If you write well about an industry, your readers will respond with ideas of their own.

They'll improve your thinking when they do.

In any industry, everybody wants to meet the big names, but quality writers get a fast pass to the front of the line.
4. High-Level Conversations:

Many of the most important ideas aren't shared in public.

Instead, they're shared in small-group conversations.

Writing online will get you into the room where deals are being made and crucial conversations are happening.
5. Access:

The CEO of the first company I worked for asked me to help him write articles.

I was just 21 years old at the time and gained direct access to him.

If you're early in your career, cold email a high-level person and offer to write for them.

6. High-Paying Skills:

The higher you climb in an organization, the more your job will orbit around sales and communication.

Writing helps you do both.

Inspiring imagery drives sales, while clear thinking makes you a better communicator.

Writing is executive-level training.
7. Entrepreneurial skills:

The skills you need to write online are the skills you need to build a business.

Building an audience teaches you marketing, publishing consistently teaches you discipline, and writing well teaches you how to think intelligently about your industry.
8. Build a Personal Monopoly:

The ultimate goal of writing online is to become known for having rare and valuable expertise.

Writing is how you promote your knowledge.

The more passionate your audience, the easier it will be to grow your business.

If you’re feeling stuck and looking for answers, sign up for my free 50-day writing series.

ageofleverage.com/50-days-of-wri…

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More from @david_perell

Jan 10
The Inversion of Censorship:
The 20th century had two iconic dystopian novelists: George Orwell and Aldous Huxley.

Everybody knows Orwell's book: 1984. He outlined a dystopian future where censorship comes from banned books and ideas. Without access to truth, people would be passive and easily manipulated.
Orwell's vision became the standard.

Growing up, my book fairs had a "banned books" section. We were rightly encouraged to read them and explore suppressed ideas.

The lesson: In a world of information scarcity, banning information is the most effective form of thought control.
Read 15 tweets
Jan 4
Laws of the Internet:
1. Creators are Rewarded: It's basically free to produce and distribute ideas now. Take advantage of that. When you share ideas online, you attract an audience of like-minded people who become friends and business partners. But passive consumers don't receive the same benefits.
2. Creation is Cheap: Joe Rogan is basically a one-man show. He doesn't have an expensive headquarters in the middle of Manhattan. Instead, he has a humble studio in Austin. With a couple of microphones, he has more reach than most big-name media companies.

(h/t @APompliano) Image
Read 13 tweets
Dec 30, 2021
21 ideas from 2021:
1. The Mind Creates Reality: The American Psychological Association once invited William James to give a talk on the first 50 years of psychology research.

He simply said: “People by and large become what they think of themselves.”

Then, he left.
2. Make One Person Responsible: If you want to get something done, it’s tempting to put a huge number of people in charge. But often, when too many people are in charge, nobody accepts responsibility.

This saying is illustrative: “A dog with two owners dies of hunger.”
Read 23 tweets
Dec 18, 2021
The Bible helps Peter Thiel find secrets.

It's taught him to look for the kinds of world-changing ideas that've made him one of the world's most successful investors.

Here's how you can also find secrets:
Thiel's definition of secrets isn't the one you grew up with. He’s not talking about spreading gossip or talking behind people’s backs. Rather, he's talking about important truths about the world that other people don't realize.
Thiel's obsession with secrets is famous in this interview question: What important truth do very few people agree with you on?”

The answers are keys into hidden chambers of knowledge, free from the distortions of lies and propaganda.

Read 10 tweets
Dec 2, 2021
Writing education is broken.

Here's how we can improve it:
Problem #1: Teachers don't tell students why writing is important.

Great writers have a stamp in the record of history. Warriors define the years. Philosophers define the centuries. Good writers can make more money, attract like-minded people, and shape history from their couch.
Problem #2: Students only write for the teacher.

Imagine if only one person ever read your writing. You wouldn't write much. Kids should write for an audience. Once their ideas spread, they'll get hooked on the craft.

As a friend says: "Compliments lead to competence."
Read 11 tweets
Nov 21, 2021
Writing is easier when you have a routine.

Here's how you can build one:
1. Write at a set time every day

Habits are hard to build, so consistency is your best friend when you start a new one.

Commit to writing by putting it in your calendar.

During that time, you must focus on writing. No phone. No distractions.
2. Spend lots of time walking

Walk around your neighborhood and think about the piece you're working on. Open a document in your phone that says: "Article Ideas."

Keep your phone in your hands so you can easily capture ideas quickly and save interesting ideas that come to mind.
Read 12 tweets

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