Thread by @david_perell

Just found a fascinating study on buffet lines.

Here are the takeaways:

1) The first item in the buffet was taken by 75% of the diners (even when the food order was reversed).

2) 66% of all the food taken came from the first three items, regardless of how long the buffet is.

3) Serving the less healthy food first led diners to take 31% more total food items.

Rearranging food from healthiest to least healthy can nudge diners towards healthier meals, which is why the study is called Slim by Design.

journals.plos.org/plosone/articl…

Here's a short article from Seth Godin on the same subject.

seths.blog/2020/06/whats-…