👿 Social networks make you an asshole
🙈 Using them makes your worldview narrow
😡 You become extreme
🤬 Your behavior is aggressively modified
kobyofek.com/articles/jaron… 👇
On Twitter, you fight for prestige, for like counts, for follower counts, and for replies and retweets.
Twitter currency is attention and the best ways to draw attention are snarky ways.
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It sounds counter-intuitive.
Lanier claims that because feeds are personalized you never know to what information are other people exposed to.
It makes it harder to understand other people's motifs & reasoning.
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Social media mechanisms work to pull you to the edges. To make you happy or furious.
To show you extreme sides and opinions.
To make you play a part in identity politics.
To fight, to hate the other, to lose #empathy to other opinions.
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Social Media uses a mechanism called #BUMMER, or Behaviors of Users Modified and Made into Empires for Rent.
It basically means that behavioristic and pavlovian tricks are played on you to buy, think, or do whatever advertisers want. 👇
It plays with your feelings and emotions. It tests how you react to extremes and rents your emotional datastream to the highest bidder.
Why? It all starts with the business model 👇
When you don't pay money for something, you become the product.
Your data is sold or rented to advertisers which buy the right to manipulate you to buy stuff, to vote or not vote for stuff, to think about stuff. 👇
Quitting social media is a privileged privilege.
People rely on social media for communication, information, and employment.
When you quit, you are out of the loop for protest, knowledge, and group forming.
However 👇
Being aware of how social media impacts our behavior is a huge step for change.
Being aware of being tracked helps with acquiring tools for keeping your #privacy.
Knowing the economic incentives of the tools you use, help you become better users. 👇
kobyofek.com/articles/jaron…
#jaronlanier #quittwitter #quitfacebook #bookreview