Thread by @toperants

PUT A FINGER DOWN, Marketing Edition

Put a finger down if you started a business because you were passionate about it.

Put a finger down if you went into it just to make money.

Put a finger down if you started because you wanted to solve a problem.

Put a finger down if you’ve tried Facebook, Instagram, Twitter, YouTube, Google, Print, Radio, Television or Billboard ads.

Put a finger down if you’ve never made any sale online.

Put a finger down if you’ve never made any sale offline.

Put a finger down if you’ve tried various marketing & sale tactics that just never worked.

Put a finger down if the phrase “marketing plan” gives you a headache.

This could be the single most important reason why business owners engage in hit-or-miss marketing tactics...

rather than settle down to create a marketing plan because it looks & feels like a lot of work.

Today, in,7 simple steps, I will show you...

HOW TO CREATE AN EFFECTIVE MARKETING PLAN THAT WORKS!

Before we dive in, what is a marketing plan?

It is a report that outlines actions to take that will ensure:

- People know about your business
- People understand how it can help them
- People buy your offers

But how do you create a plan that actually works?

Step1: Write down the purpose the marketing is to achieve

Step2: Write down how you’ll achieve this goal

Step3: Identify people who are more likely to buy your product

Step 4: Write down tools to use to identify people you want & what to tell them, to help them make a decision

Step 5: Write down the niche you’re playing in & gather all knowledge you can on it, including what the competition is doing.

Step 6: Write down how you want people to perceive you & your offers.

Step 7: Write down how much your want to spend & how you’re going to spend it.

And there you have it.

Planning looks like a lot work but chances are if you plan it out, you’re more likely to succeed

THE END