Instagram is an incredibly popular and potentially hugely powerful marketing tool.
Did you know that Instagram has 1 billion active users? That’s 1/7th of the population!
This will allow you to create an account filled with pictures of people using your products or services, or living the lifestyle that you are promoting
But how do you go about turning those views into sales?
This is where things can get a little trickier,
You can include the URL sure, but your users won’t be able to simply click that link in order to be taken to the store page.
So what can you do?
What some marketers will do, is to add the buy link in their bios.
This still isn’t perfect however, and what many creators will end up doing,
A better option then would be to link to a storefront, and then to simply move the hottest items to a more prominent position in the store as they are promoted on Instagram.
Thankfully there are a few ways to do this now.
If you have 10,000 followers OR a verified account, then you can use this in order to link directly to any items you like – the user just has to swipe upward.
This relatively new tool allows images to directly link to buy pages through tags.
It’s not available for everyone, and you will need your business to be approved first.