(THREAD)
Read this carefully if you've ever run ads on Instagram to make sales but got only likes and comments...⠀⠀
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Here are six mistakes hurting your Instagram ads:⠀
Do not always click the promote button on Instagram if you want complete control over your ads. ⠀
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Using a campaign objective that doesn't align with your campaign goal (e.g sales, etc) would result in a very unsuccessful ad campaign.
With that, you'll get messages (and not just likes) from people interested in your offer. Stop choosing Profile Visits when running ads to sell, always go for Direct Messages. ⠀
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Detailed targeting is key. This is where having a client avatar or buyer persona is very handy and crucial. No matter how perfect your ad is, if you show it to the wrong audience, it would fail.
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Mistake 𝐅𝐨𝐮𝐫: 𝐔𝐬𝐢𝐧𝐠 𝐛𝐚𝐝 𝐚𝐝 𝐜𝐨𝐩𝐲 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧⠀⠀
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The average attention span of a human today is well below 20 seconds.
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Your ad copy need to be written in the style and language your target audience understands.⠀⠀
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This is where most campaigns lose it. Your ad campaign needs an irresistible offer & call to action, else people would just view your ad, read your copy & continue scrolling.
As a Nigerian marketer, your ad image does most of the work after your ad copy. People don't necessarily read your ad copy most of the times, the image is what first draws the second attention after your headline.
Such as a clear HD picture, a picture of the product, price of the product, important and short facts about the product, and at least a phone number.
Yours Truly,
Tee.
Kindly RT/Like
#Instagram #instagrammarketing #OnlineMarketing #DigitalMarketing