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6 Mistakes Hurting Your Instagram Ads


Read this carefully if you've ever run ads on Instagram to make sales but got only likes and comments...⁣⠀⠀
Here are six mistakes hurting your Instagram ads:⠀
Mistake 𝐎𝐧𝐞: 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦⁣ (not always bad though)⠀

Do not always click the promote button on Instagram if you want complete control over your ads. ⠀
Although it is possible to create very successful ads directly from the Instagram app, you should use Facebook Ads Manager if you want to create very powerful ad campaigns.⁣ You can always create successful from Instagram direct when you know really what you're doing. ⠀
Mistake 𝐓𝐰𝐨: 𝐔𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞⁣⠀⠀
Using a campaign objective that doesn't align with your campaign goal (e.g sales, etc) would result in a very unsuccessful ad campaign.
In my opinion, small business owners without a website should stick with the MESSAGES objective

With that, you'll get messages (and not just likes) from people interested in your offer. Stop choosing Profile Visits when running ads to sell, always go for Direct Messages. ⠀
Mistake 𝐓𝐡𝐫𝐞𝐞: 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞⁣⠀⠀
Detailed targeting is key. This is where having a client avatar or buyer persona is very handy and crucial. No matter how perfect your ad is, if you show it to the wrong audience, it would fail.
It's like trying to sell dog food to people that do not have dogs. Do your research.⠀⠀
Mistake 𝐅𝐨𝐮𝐫: 𝐔𝐬𝐢𝐧𝐠 𝐛𝐚𝐝 𝐚𝐝 𝐜𝐨𝐩𝐲 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧⁣⠀⠀
The average attention span of a human today is well below 20 seconds.
Your ad image or video needs to make people stop scrolling and pause to read your ad copy. ⁣⠀⠀
Your ad copy need to be written in the style and language your target audience understands.⠀⠀
Mistake 𝐅𝐢𝐯𝐞: 𝗪𝐞𝐚𝐤 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 𝐨𝐫 𝐎𝐟𝐟𝐞𝐫⁣⠀⠀
This is where most campaigns lose it. Your ad campaign needs an irresistible offer & call to action, else people would just view your ad, read your copy & continue scrolling.
You need to make your prospects an offer too good they can't resist and you need to tell them how you want them to respond to your ad (e.g Send a Message or call to book an appointment, etc).⁣⠀
Mistake Six: Bad Ad Image

As a Nigerian marketer, your ad image does most of the work after your ad copy. People don't necessarily read your ad copy most of the times, the image is what first draws the second attention after your headline.
To sell to a Nigerian market, you need to include certain elements in your ad image.

Such as a clear HD picture, a picture of the product, price of the product, important and short facts about the product, and at least a phone number.
Nigerians are very skeptical with anything online, adding a phone number to the ad image takes away some sort of fear from their minds.

Yours Truly,


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#Instagram #instagrammarketing #OnlineMarketing #DigitalMarketing
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