@nealfreyman and I started working on this meme a month before it was published
it didn't go uber-viral
but it elevated us beyond the noise of typical #fintwit meme accounts
and undeniably strengthens MB's voice on social
either tag 20 people or 3 people
nothing in between
20 gives you the proper engagement because you attract enough eyeballs from big accounts
3 allows people to actually follow those accounts
anything between 3 & 20 is just noise