It’s relatively easy for big corps like @unileverusa and @CocaCola to join the #StopHateForProfit.
What should you do if you run a startup or SME that *isn’t* a household name and can’t afford *not* to advertise?
📝Here are some FB-free marketing strategies:
What should you do if you run a startup or SME that *isn’t* a household name and can’t afford *not* to advertise?
📝Here are some FB-free marketing strategies:
1. Strike up sponsorship deals with podcasts and newsletter creators.
You’ll reach:
•Strong niche communities w/ shared values
•Highly engaged + loyal audiences
You’ll reach:
•Strong niche communities w/ shared values
•Highly engaged + loyal audiences
2. Make direct media buys.
You will:
•Reach educated & plugged in audiences at a fraction of cost of programmatic
•Support *real* news & journalism
Set up a call w/ @TrustXads to learn more (no affiliation- I just like what they do)
You will:
•Reach educated & plugged in audiences at a fraction of cost of programmatic
•Support *real* news & journalism
Set up a call w/ @TrustXads to learn more (no affiliation- I just like what they do)
3. Work with new media networks like @BrandAdvance_ that represent marginalized & intersectional audiences.
You will:
•Reach LGBTQ, Black, Asian and Disabled people (and much more)
•Support communities & voices overlooked/excluded by the ad industry
You will:
•Reach LGBTQ, Black, Asian and Disabled people (and much more)
•Support communities & voices overlooked/excluded by the ad industry
4. Buy outdoor advertising.
Your chance to:
•Make a bold statement for everyone to see
•Enjoy higher viewability rates than your average display ads 🙃
Your chance to:
•Make a bold statement for everyone to see
•Enjoy higher viewability rates than your average display ads 🙃
5. Invest in your organic marketing.
You will:
•Pay more to hire top notch SEOs, email marketing experts, creatives, copywriters, etc. to improve your CX
•Reap the benefits forever
(Ads are a sunk cost. Hitting that #1 spot on a Google search pays for itself for years.)
You will:
•Pay more to hire top notch SEOs, email marketing experts, creatives, copywriters, etc. to improve your CX
•Reap the benefits forever
(Ads are a sunk cost. Hitting that #1 spot on a Google search pays for itself for years.)
6. Host free training & classes.
You will:
•Give people real value & be part of their self-improvement story
•Grow your email list organically (💰)
Example: @TheTradeDesk made its adtech course & certificate free this yr. They got my email!
finance.yahoo.com/news/trade-des…
You will:
•Give people real value & be part of their self-improvement story
•Grow your email list organically (💰)
Example: @TheTradeDesk made its adtech course & certificate free this yr. They got my email!
finance.yahoo.com/news/trade-des…
My point is, there is no shortage of highly effective ways to create awareness, convert and retain your customers without Facebook.
We’ll keep covering these issues & giving you more ideas in BRANDED. You can sign up here (for free)! 🙂
branded.substack.com/p/you-dont-hav…
We’ll keep covering these issues & giving you more ideas in BRANDED. You can sign up here (for free)! 🙂
branded.substack.com/p/you-dont-hav…
