.@jeffjarvis - did you talk to adtech experts before you wrote this post?
Any half decent AdOps person will tell you over a beer that targeting technology is snake oil and businesses (S & XXL) are paying for bots & fraud. It’s an open secret in the business.
Any half decent AdOps person will tell you over a beer that targeting technology is snake oil and businesses (S & XXL) are paying for bots & fraud. It’s an open secret in the business.
THIS is approximately how far along the adtech industry is, as far as the literal tech goes.
Do you really believe they’re reaching the “right people with the right message at the right time?”
Do you really believe they’re reaching the “right people with the right message at the right time?”
Putting that aside for a moment though, PLEASE show me the evidence that targeting leads to better campaigns.
Tell me why marketers need to mine and scrape my credit card transactions and my Bumble history to sell me a chapstick.
Tell me why marketers need to mine and scrape my credit card transactions and my Bumble history to sell me a chapstick.
Seriously though, why would you need adtech targeting to organize any of these events? I can think of half a dozen channels you could employ...and I’ll even guarantee they reach 100% humans.
