*THE CALL FOR PAY-AS-YOU-GO (PAYG) SUBSCRIPTION MODEL FOR PAY-TV IN NIGERIA*
#Thread 👇
The clamor for the abolition of the monthly billing system or the introduction of a Pay-As-You-Go (PAYG) plan has been directed at Pay TV operators in the past by Nigerian subscribers due to reasons such as epileptic power supply or...
Against the backdrop, the question then arises whether other players in the content subscription industry have introduced and operated the PAYG model, and whether such can be replicated in the Nigerian market.
a. Sky Sports. Sky Sports operates a PAYG plan via its Sky Internet TV service, called NOW TV.
The question often asked is, why can’t we have a PAYG model for Pay-TV as we have in telecommunications, where subscribers pay for what they use? The answer has always been that both industries operate differently.
a) a daily, weekly, bi-monthly or such other limited duration, or
Talking about @StarTimes_Ng, I can inform you, Honourable Chairman, that this Pay TV provider is already operating a PAYG plan on both its DTT (Digital Terrestrial Television) and DTH (Direct-To-Home) platforms in Nigeria.
• To provide flexible and convenient payment options for subscribers
• To increase customer satisfaction
• To increase customer retention
In summary, Honourable Chairman, it is my considered opinion that the PAYG model is achievable in Nigeria. As I have stated above, it is not just achievable, a PAY TV provider, Startimes, is already offering it, thus puncturing the fallacy that it is not possible.
I thank you for your kind attention.
End.