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5 Types of Social Proof to Increase Sign-Ups

“People are more likely to buy something if others have already had a good experience.”

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1. Recommendations From Industry Experts

Word of mouth is powerful, and sharing reviews from industry experts can really solidify your brand image in the mind of the end user. Use visual testimonials from leading experts when possible.
2. Number of Users

Providing visual evidence around your user volume shows potential leads that you have a bustling community of users already. It’s important for users to see that a significant number of others have signed up before them.
3. Integrations With Other Trusted Companies

Integrations show that customers can use your product with a variety of other tools. They are a strong form of social proof, as users will be able to easily identify with the logos of the other tools they’re currently using.
4. User Testimonials and Case Studies

Users will be more motivated to try a service that has already proven to be helpful for others.

This is the same for case studies. Create eye catching success stories of those who have used your product or service.
5. Review Sites

Showing evidence that you have a good rating can build trust with your audience. Use visual social proof of user reviews from other reputable sites when possible.

Placing review site icons on your own website helps show customers that they can trust you.
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