Bitcoin taught us this. If you write with more energy and more zeal than the opponents, that technology will win in the long run.
Find a tech you want to advance. Analyze the sentiment around it with something like ahrefs or buzzsumo. Determine how much content you'd have to get out to swing it. Then swing it.
However, optimizing *sentiment* around a keyword like Mars or Bitcoin is something a decentralized community can more easily do. It's essentially pure activism.
Sentiment was hard to measure till recently, thanks to NLP. Optimizing for sentiment around (say) Mars or life extension may get something very different. sriramk.com/building-unmea…
But sentiment is not. You're convincing the external world something is a good idea. Fill up the sentiment bar to go to Mars. Even if not a rocket scientist, post in support of one.
Hyperbitcoinization, Mars, life extension: that's the goal. The specific company or process that delivers it is a detail.