This took off because of a post on Reddit's r/conspiracy subreddit yesterday, which is a clearinghouse for anonymous paranoia.
People will look for coincidences as narrow and stupid as pricing glitches on furniture sites as "proof" a global cabal is eating children and controlling the world.
Most people associate QAnon with wacko talk about clones and JFK Jr.'s ghost rising from the dead, but Q's narratives are now pervasive with young people because they linger in the ether of the social internet.
"Why are you posting people, talking about 'they're missing' when you don't even know if they're missing, with a cabinet?"