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Low Hanging Fruit Structured Data Implementation Prioritization:

1. Check for which search results your pages are shown in the top 10 but not included in SERP features triggered by SD: FAQs, How-To's, etc for which you have content. SEMrush offers filters to obtain them...
...

2. Export the list of these pages and do a list crawl of them using an SEO crawler supporting SD validation, like @screamingfrog, making sure to enable JS crawling + SD validation...
....

3. Check if these are not implementing the relevant Structured data or if they're including it but with errors that could make them to not trigger the relevant SERP feature, assessing if they're following also Google's Quality Guidelines too: developers.google.com/search/docs/gu…

....
...

Double check the triggered errors by using the SD validation tools specified here:

If you're not including the SD at all, and want to do it easily, check these free SD Generators:

* @RankRanger: rankranger.com/schema-markup-…

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....

TechnicalSEO.com: technicalseo.com/tools/schema-m…

@LoukilAymen's : aymen-loukil.com/seo-tools/sche…

@SaijoGeorge: saijogeorge.com/json-ld-schema… for FAQs + GTM Code Fixer

Prioritize the effort to see results sooner in already ranking pages 🙌🔥💪
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Aleyda Solis
@aleyda
First session of the day at #WMConfDACH is with @danielwaisberg about the Google Search Console!
How do the Google Search Console team works to improve websites?

* Define what can help a site succeed on G

*classify al pages in the G index to annotate issues

*help site owners fix their site

#gmczrh #wmconfdach
Google search console search analytics, reporting, testing tools, alerts: their role and goal within the platform.

@danielwaisberg

#gmczrh #wmconfdach
Read 76 tweets
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Aleyda Solis
@aleyda
If you’re a digital marketing company that’s not remote yet, here’s something new to try before end of year: a day per week working remotely (from anywhere your team wants). Your team will likely improve productivity that day without commute and disruption...
...you’ll show that you trust your team and care about a better life-work balance too. It’ll force you to improve your communication + coordination channels and protocols and will make obvious issues that were previously hidden by an always “in person” setting that you can fix..
... the best that can happen? That you see it works so well that you can go fully remote when checking that any previous concerns were diluted when trying. The worst? That it goes so bad somehow that you stop doing it after seeing you definitely need to fix certain issues first..
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Aleyda Solis
@aleyda
Yandex Webmaster Tools webmaster.yandex.com is a handy free SEO tool you should check (even if you don't optimize for Yandex), with:

-Internal links report that should you which pages are blocked or showing errors
-External links report with a site quality indicator

...
..YWT also has some cool features that I'd love that @googlewmc would have too, like

-An important pages tracking feature
-A site architecture report that is customizable (showing crawled vs. indexed pages per level)
-A remove and reindex pages in bulk option
...
... Also, the Yandex Webmaster Tools "Pages in Search" report is 😍 showing in a very granular and easy to monitor way whenever a new page is included or excluded from their index (and the reason for it). And there's more! You should definitely check it out if you haven't yet 🙌
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