Thread by @aleyda

First session of the day at #WMConfDACH is with @danielwaisberg about the Google Search Console!

How do the Google Search Console team works to improve websites?

* Define what can help a site succeed on G

*classify al pages in the G index to annotate issues

*help site owners fix their site

#gmczrh #wmconfdach

Google search console search analytics, reporting, testing tools, alerts: their role and goal within the platform.

@danielwaisberg

#gmczrh #wmconfdach

How the speed report was created in the search console

@danielwaisberg

#gmczrh #wmconfdach

Question from audience: When the legacy tools/reports from the old search console are going to be moved to the new one?

Answer: Some of these will disappear and others will be migrated in a different way... there’s no deadline yet!

#wmczrh #gwconfdach

Now @JohnMu will present on the latest news on ... Google Search News!

#wmczrh #gwconfdach

How Google search works

#wmczrh #gwconfdach

Some latest changes in Google search:

-Goodbye flash
-Goodbye rel=next, rel=prev
-Goodbye noindex in robots.txt

#wmczrh #gwconfdach

New recommendations regarding paginations:

Link naturally!
Differentiate paginated content vs detail links

#wmczrh #gwconfdach

Advice on Mega Menus

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The evergreen googlebot

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Crawling still needs smart SEOs despite the latest advancements regarding JS crawling

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Recommendations on Crawl Budget

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Tips for JS Sites

... URLs are not dead! Use them.

#wmczrh #gwconfdach

JavaScript will continue to be popular we need to take it into consideration

#wmczrh #gwconfdach

Latest changes on google indexing

#wmczrh #gwconfdach

On Google canonicalization

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On mobile first index status and m-dot sites

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Common mobile indexing issues

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The indexing future:

Expect more structured data types!

#wmczrh #gwconfdach

On AMP

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Core updates have happened ... like Bert. The goal is to understand which pages are more relevant.

#wmczrh #gwconfdach

Latest changes in the user interface

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What to expect in search results

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Other recent Google changes

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@JohnMu on Speeeeed

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What @JohnMu recommends to focus on?

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Images are underused... optimize for them too!

#wmczrh #gwconfdach

On structured data

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And of course, make really awesome content

#wmczrh #gwconfdach

Now it’s time for Community Lightning talks! Starting with @aleksejdix about nuxt.js

#wmczrh #gwconfdach

When to SSR your JS based website?

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BLICKs process on news SEO

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How they optimize for seasonal content using google trends and search console data

@tobias_willmann

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How to get keyword data for news seo?

@tobias_willmann
#wmczrh #gwconfdach

The lifecycle of an article in the internet era: write, publish, re-optimize

#wmczrh #gwconfdach

The amazing @izzionfire now gets on stage to present about the state of featured snippets 🔥🙌👏😎

#wmczrh #gwconfdach

Be proud and prominent with featured snippets @izzionfire

#wmczrh #gwconfdach

Updates to featured snippets in 2019

@izzionfire

#wmczrh #gwconfdach

The controversy around featured snippets

@izzionfire

#wmczrh #gwconfdach

Benefits and things to bear in mind

@izzionfire
#wmczrh #gwconfdach

Common featured snippets misconceptions

@izzionfire
#wmczrh #gwconfdach

How do you generate featured snippets?

@izzionfire
#wmczrh #gwconfdach

Now is Webmaster Q&A time!

Only in very tiny amount of cases Google would use URLs showing content via hashtags ... Google still highly overlooks them. Don’t rely on them.

#wmczrh #gwconfdach

@methode is today’s event official photographer 📷

#wmczrh #gwconfdach

How the nofollow change affects the web?

@methode: From now on, google *might* use it in rankings. They don’t expect much changes when they use it... because they have very specific ideas when/where they will use, almost certainly excludes pagerank. Other info might be passed.

When google chooses a different canonical URL: it’s because you’re giving conflicting information. It doesn’t affect rankings... it’s not a critical thing. You should clean it up tho if possible. @JohnMu

#wmczrh #gwconfdach

Voice search data is not expected to be shown via the google search console because from a search point of vue people don’t need to do anything different about it ... it wouldn’t be actionable.

#wmczrh #gwconfdach

Plans on Google discover data further integration: they can’t say much at this point.... but they don’t expect to integrate on GA right now.

Something you can do: analyze and identify the topics of the pages that get in Discover.

#wmczrh #gwconfdach

If there are AMP URLs versions besides the mobile ones, google uses the mobile ones for ranking

#wmczrh #gwconfdach

Google does a number of tests to check if a site rankings moved to the mobile first index would be equivalent ... if most are ready, then the site is shifted

#wmczrh #gwconfdach

On dynamic content based on the location of the user: if Googlebot only comes from the US ... then will only see that version of content. Separate URLs for different variations is needed if you want to make sure that all are seen.

#wmczrh #gwconfdach

Now @g33konaut will present in Google’s journey with JS and Search!

#wmczrh #gwconfdach

How Google renders JS?

@g33konaut

#wmczrh #gwconfdach

How Google renders JS... the large scale version they use

#wmczrh #gwconfdach

There’s even more regarding browser control

@g33konaut

#wmczrh #gwconfdach

Rendering timings: queue time vs render time.

5 seconds for the queue time.
Actual rendering time? It’s always changing. Times won’t be disclosed.

But make your Website as fast as possible!

@g33konaut

#wmczrh #gwconfdach

It’s hard to measure rendering externally

@g33konaut

#wmczrh #gwconfdach

A few tips:

* don’t load code you don’t need
* Use tree shaking

@g33konaut

#wmczrh #gwconfdach

Let’s help Google to cache! Use simple, clean caching.

@g33konaut
#wmczrh #gwconfdach

Reduce resource requests:

If it’s an API call you can move ir server side.

@g33konaut
#wmczrh #gwconfdach

You can also bundle together your code! Compile and Minify.

@g33konaut

#wmczrh #gwconfdach

There should be a balance!

Use multiple bundles that make sense.

@g33konaut

#wmczrh #gwconfdach

Use lazy loading

@g33konaut

#wmczrh #gwconfdach

Check out these JS SEO guides!
@g33konaut

#wmczrh #gwconfdach

The JS SEO presentation summary

@g33konaut

#wmczrh #gwconfdach

What is the right or best JS library to use? It depends on what problem you want to solve!

You understand the philosophy? The one that fits? Any framework should be ok if so.

@g33konaut

#wmczrh #gwconfdach

It’s time for structured data and search console with @danielwaisberg

#wmczrh #gwconfdach

If you haven’t checked, there’s an updated version of the search gallery documentation with all structured data supported by Google

@danielwaisberg

#wmczrh #gwconfdach

Before moving your code to production you can test the snippet with the Google rich results test. You can edit and debug there directly.

@danielwaisberg

#wmczrh #gwconfdach

3 main questions that are meant to be addressed by the search console!

#wmczrh #gwconfdach

You will get an alert email only if there’s a new issue with your structured data ... you should come back and check often in case there are more instances of previously identified issues tho.

#wmczrh #gwconfdach

Structured data fixing process flow:

Aggregates metrics > specific data > examples

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The validation fix process

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Check your rich results impact on search results in the search performance report

#wmczrh #gwconfdach

Aaaand that’s a wrap! Thanks soooo much to @g33konaut @JohnMu @danielwaisberg @LizziHarvey for the amazing #wmczrh #gwconfdach 🙌☺️ you rock !! Special mention to @methode the event official photographer!