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So Bank as a Service is a hot #fintech topic, but what is it? 🤔

● BaaS allows any brand to embed financial
services into its customer experience... 🍎

● ...by picking and choosing capabilities
offered by providers… 🛠️

● …and licence holders in a modular fashion. ⛓️
Bankers often say "that's just whitelabel banking"

The key here is it's not, the new providers have made the underlying bank capabilities more modular and API first.
This API-first developer focus is a fundemental shift of business model vs whitelabel banking

This makes it faster and cheaper than ever before to bring #fintech and banking products to market
This has enabled both #fintech (digital finance) and big tech (digital non finance) brands to bring new experiences to customers

Experiences 10x better than they had from traditional banking because they're real time and context specific.
Over time these providers will unlock the embedded finance opportunity📈

Which could be worth up to $3.6trn by 2030 💸
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