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Design separates winners and losers:

> Nike
> Tesla
> Apple

Grasping the basics will enrich your life and help you succeed.

[ THREAD ]

10 Design Lessons In 10 Tweets

Let's go 👇
1:

Align Everything

Nothing should be arbitrary. Every element should have some visual connection with another.

This drives unity within the design.
2:

Group Related Things

Combine intellectually connected elements into groups. Use white space to ensure the grouping is really obvious.

If things are unrelated, move them apart!
3:

Employ Contrast

Strong visual hierarchies guide your logical progression by showing what is important.

Weak visual hierarchies provide little or no guidance about what is important.
4:

Manage Your White Space

White space is one of the most powerful tools you have.

Use it to emphasize important things. To group related things. And to distinguish unrelated things.

White Space : Your Design :: Oxygen : Air
5:

Exert A Clear Hierarchy

Design requires hard choices.

Remember, good design is about clear communication. And clear communication comes from clear thinking.

Figure out what’s most important and what’s supporting information. Have your design reflect that.
6:

Put Everything On A Grid

Grids are the true secret to design.

Find a good grid.

Use it.
7:

Respect the Elements of Design (part 1)

There are two fundamental keys to design:

1. Understand the Levers at your disposal
2. Limit how many levers you use

Here are the Levers:
8:

Respect the Elements of Design (part 2)

Here's how you limit your Levers:
9:

Create Stability Through Repetition

You produce a strong, clean design by repeating elements of a composition.

Repeat elements like:

> Shape
> Color
> Size
> Weight
10:

Be A Savage - Cut Out All The Fat

Good design comes from rigorous application of the principles discussed.

Be exacting.

Aggressively eliminate extraneous information.
That's all friends!

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