Yoga guru Baba Ramdev backed Patanjali is considering bidding for the Indian Premier League(IPL) title sponsorship slot vacated by Chinese smartphone maker Vivo.
"We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform," Patanjali spokesperson SK Tijarawala said as per a report by The Economic Times.
Vivo had agreed to pay Rs 440 crore a year in a 5 year sponsorship deal signed in 2018. However, the BCCI recently confirmed that Vivo will not be the title sponsor for IPL 2020.
The BCCI is looking to offer discounts of as much as 50 percent to potential title rights sponsor.
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How a foreign brand became one of the largest players in the Indian footwear industry?
1/ Bata was founded in the country of Czechoslovakia by Tomas Bata in 1894.
After the initial struggles, Bata's philosophy of making affordable footwear was a success and it had grown to become one of the largest footwear brands in Europe by 1920s.
2/ In 1925, Tomas Bata decided to visit India to source rubber and leather for his footwear factories.
He saw a number of barefoot Indians and realized that there was a huge opportunity in the footwear market in India, too.