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Apr 3 23 tweets 4 min read
How Adidas and Puma started?

How a family feud led to the birth of two multinational sportswear companies?

(A Thread) 1) Rudolf Dassler was born in 1898 in Herzogenaurach, a town in Bavaria, Germany.

Two years later, his mother gave birth to his younger brother Adolf Dassler (also known as Adi Dassler).
Mar 3 12 tweets 2 min read
How the Lamborghini-Ferrari rivalry began?

How egos of two Italian men led to one of the greatest automobile rivalries?

(A Thread) Image 1) Lamborghini, originally, started as a tractor manufacturing company in Italy.
Mar 2 15 tweets 2 min read
How Procter & Gamble (P&G) started?

How a father-in-law's advice led to the beginning of one of the largest consumer goods companies in the world?

(A Thread) 1) P&G was founded in 1837 by two men who met by chance.

William Procter and James Gamble
Feb 17 22 tweets 4 min read
The Parle-G Story

How a biscuit brand launched for middle-class Indians went on to become the largest selling biscuit brand in the world?

A Thread 🧵 1) Back in the 1920s, India was still under British rule and fighting for its independence.

There was an atmosphere of nationalism across the country and the Swadeshi movement had encouraged people to consume Indian goods.
Feb 16 13 tweets 2 min read
Brand Stories

McAloo Tikki - Local innovation of a global brand

How McDonald's won the hearts of Indian consumers?

(A Thread) 1) After India's economic reforms and liberalisation in 1991 many foreign brands were looking to enter India.

McDonald's saw huge potential in India and started preparing its entry plan.
Jan 7 9 tweets 2 min read
How Bata came to India? 🧵

How a foreign brand became one of the largest players in the Indian footwear industry? 1/ Bata was founded in the country of Czechoslovakia by Tomas Bata in 1894.

After the initial struggles, Bata's philosophy of making affordable footwear was a success and it had grown to become one of the largest footwear brands in Europe by 1920s.
Dec 12, 2021 7 tweets 2 min read
How Dabur Got Its Name?

(An interesting story behind the name Dabur) 1/ The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician working in Bengal in the 1880s.

His mission was to provide effective and affordable cure for ordinary people in far-flung villages.
Aug 22, 2021 11 tweets 2 min read
The Dark Fantasy Choco Fills Story

How ITC disrupted the premium cream biscuits market in India?

(A Thread) 1/ Back in 2010, the premium biscuit market in India was boring and undifferentiated.

The market was filled with plain vanilla cream biscuits.
Jul 20, 2021 13 tweets 3 min read
Why Jeff Bezos chose to name his company Amazon?

How the world’s largest online store got its name? (A Thread🧵) Image 1/ Back in the year 1994, Jeff Bezos left his high paying job on Wall Street to pursue his dream of building an online bookstore.
Jul 17, 2021 11 tweets 3 min read
How Deepinder Goyal got the idea of starting Zomato?

The story behind the idea that led to the beginning of India's largest FoodTech company (A Thread🧵) Image 1) Back in 2008, Deepinder Goyal was working for Bain and Company (consulting company) in the role of Senior Associate Consultant.

The office was in Gurgaon and most of the employees were single men who worked for long hours and had their lunch and dinner in the office.
Nov 16, 2020 23 tweets 4 min read
Brand Stories

How Fogg became the king of fragrances?

The Fogg Story - How Mr. Darshan Patel built India's largest deo brand?

(A Thread) Darshan Patel, a young Ahmedabad based businessman, joined his family business, Paras Pharmaceuticals, in the year 1985.
Nov 1, 2020 9 tweets 2 min read
When Donald Trump sued Kotak Mahindra Bank

(A thread on an interesting incident between Mr. Donald Trump and Kotak Mahindra Bank) Image Back in 2008, Kotak Mahindra Bank had just entered the credit card business. Among the several credit cards launched by the bank one card was named the "Kotak Trump Card".
Sep 25, 2020 14 tweets 3 min read
Brand Stories

How ZARA Got Its Name?

The interesting story behind the name "ZARA"

(A Thread) Image 1) The year was 1963. Amancio Ortega, a bright Spanish businessman, started a modest workshop in the city of A Coruna (located in North-Western Spain). Image
Sep 5, 2020 22 tweets 5 min read
Brand Stories

How NESCAFÉ Started?

The story behind the beginning of world's favourite coffee!

(A Thread) 1) The year was 1929. American stock market had crashed and there was tremendous financial panic.
Aug 29, 2020 22 tweets 4 min read
Brand Stories- Story No. 4

The Beginning of Taj - How Mr. Jamsetji Tata built one of the finest hotels in the world?

A proud moment for every Indian! 🇮🇳

( A Thread ) 1) Mr. Jamsetji Tata (founder of Tata Group) was much more than an industrialist- he was a nationalist with a desire to see India ranked among the great nations of the world.
Aug 19, 2020 4 tweets 2 min read
Did You Know?

The airline code for Indigo is 6E. Other than just being an allotted airline code, it is a cheeky prefix. If you don’t have a clue what it stands for, simply say it twice and fast enough.

#travel #India #Facts Image IATA(international air transport association) mandates each airline to choose a two-character code used as a prefix to the flight numbers. This code is unique for every airline.
Aug 16, 2020 20 tweets 4 min read
Brand Stories- Story No. 3

From working as a peon to building a company with more than Rs 6,000 Crores revenue!

The Fevicol Story - How Mr. Balvant Parekh built India's largest adhesives brand?

( A Thread🧵 ) Image 1) Mr. Balvant Parekh was born in Mahuva, a small town in Gujarat in the year 1924.

After completing his school education in Mahuva, he moved to Mumbai to study Law. Image
Aug 15, 2020 13 tweets 5 min read
Brand Stories- Story No. 2

When Prime Minister Nehru asked JRD Tata to start India's first cosmetic brand 🇮🇳

The story of Lakme 💁‍♀️

( A Thread🧵 )

#IndependenceDayIndia2020 #AatmaNirbharBharat #15August Image 1) It was the early 1950’s. India had just won its freedom and the economy was shaky.

Upper middle class women were spending valuable foreign exchange on western cosmetics which was draining the country's Forex Reserves.

#women #India Image
Aug 11, 2020 10 tweets 5 min read
Brand Stories- Story No. 1

1) When Sunfeast Yippee! took Maggi to Court over "Magic Masala"

#throwback #story #India 2) Back in 2010, ITC entered the instant noodle market with its brand Sunfeast Yippee! . It started with two flavours- "Magic Masala" and "Classic Masala".
Aug 10, 2020 4 tweets 3 min read
Yoga guru Baba Ramdev backed Patanjali is considering bidding for the Indian Premier League(IPL) title sponsorship slot vacated by Chinese smartphone maker Vivo.

#IPL2020 #IPL #Patanjali "We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform," Patanjali spokesperson SK Tijarawala said as per a report by The Economic Times.

#news #Cricket #yoga