Getting the Best out of Product Placement
Let's Start From Here
You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means.
Let's Start From Here
You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means.
Product placement is becoming an increasingly important way for brands to reach their target audience in subtle, intuitive and meaningfully-beneficial ways.
As conventional advertising becomes more intrusive and pesky, brands are using product placement to increase their sales, brand awareness, and draw in customers.
With every passing day, the brand (product) placement is organically growing, creating new markets and molding a positive perception.
Perhaps you want to create a premium brand image, you might want to be seen as a youth full brand or you want to weave your brand into the culture of your market, this titbit on product placement is for you.
Product Placement & Motion Picture.
Product Placement & Motion Picture.
Product placement is a modern merchandising strategy for brands to reach their target audiences without using overt “traditional advertising. “Embedded marketing” is another term for product placement since the product is embedded in another form of media.
This placement of branded goods or services is often found in entertainment, namely in movies or TV. The goal is for the prospective consumer to be positively influenced by the brand, without overtly noticing the placement of that brand.
The ultimate goal of superior product placement is to positively influence their perception of your brand or product so you buy it. For examples of branded product placement in the media, think of movies you’ve seen.
If the lead actor is drinking a clearly labeled “Coke” beverage or using a clearly labeled “Samsung” cell phone, then this is product placement.
Product Placement & Retail Settings
Product Placement & Retail Settings
“Product placement” not only applies to subtle placement in media but can also apply to actual retail shop space. Think about going through a grocery store checkout – how many times have you picked up a candy bar or magazine just because it’s right there?
Just as with product placement in the media, brands pay for prime spaces on the retail floor and on shelves.
That may mean large end cap displays, space right next to the register, or even just having their products at eye level on the shelves (this significantly increases the likelihood that a consumer will choose their product over similar ones that aren’t at eye level).
Product Placement & Social Media
Product placement has found an increasingly vibrant home on social media platforms. The advent and explosive popularity of social media means that the retail and ad landscape has had to change to keep pace.
Product placement has found an increasingly vibrant home on social media platforms. The advent and explosive popularity of social media means that the retail and ad landscape has had to change to keep pace.
Brands now rely on Facebook, Twitter, Instagram, and YouTube to share, promote, and sell their products. Social media product placement takes the form of “social influencer.” The social influencer is a social media personality who has beyond a large following.
They are tested and trusted people with a 'tribe' that looks up to them for guidance, advice and direction. As a brand that plans to grow, it is very expedient to cultivate not just such personalities but the tribe and idea behind it to get the best for your brand.
The Outlook
Product placement can help boost sales, build brand awareness, and engender brand goodwill. Big brands spend huge amounts on product placement in the media, namely TV and movies.
Product placement can help boost sales, build brand awareness, and engender brand goodwill. Big brands spend huge amounts on product placement in the media, namely TV and movies.
Small businesses may not have the funds to get their products front-and-center in the next blockbuster, but social media and local retail outlets offer small businesses the chance to participate in low-cost or free product placement opportunities.
Therefore; get your brand out there by creating strong brand product placement in any form of marketing channel using proper marketing strategy and be sure to see results.
Let's work with you to design your journey into a product placement architecture that fits your brand DNA.
Let's work with you to design your journey into a product placement architecture that fits your brand DNA.
