This is How We Do Content Marketing Right
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
In every marketing channel, radio, television, digital, developing an effective content marketing strategy can feel daunting with so many options and strategies available.
How we think about and approach marketing has shifted in the past decade.
How we think about and approach marketing has shifted in the past decade.
Consumers are now completely in control of their purchasing journey. It’s up to brands to fulfill the consumers’ needs with a seamless experience.
Therefore, brands need to develop topnotch content marketing processes when implementing campaigns to allow them effectively communicate and reach their customers.
At SBI Media, we understand that a brand’s race begins with attending to the loyal customers whose needs have to be met, and reaching the end goal is critical to the success of a brand so we help brands get to the finish line.
Here is how we do it;
Here is how we do it;
1. Defining the Content Marketing Objectives
Defining the objective of a content marketing campaign means answering the 5Ws and H, Where the brand is now? What is the mission statement? Who are the current customers? When is the appropriate time for customers to consume content?
Defining the objective of a content marketing campaign means answering the 5Ws and H, Where the brand is now? What is the mission statement? Who are the current customers? When is the appropriate time for customers to consume content?
Why should customers consume a brand’s content? And What budget is available and how best can it be deployed?
2. Understanding the Target Audience
2. Understanding the Target Audience
Understanding the customers is critical, it transcends collection and access to qualitative data like age, gender, income level, location etc. We also consider various other nuanced data that may contribute to their purchasing journey.
For instance, are they happy in their lives, both personally and professionally? What frustrations are they currently experiencing? Where do they get their information? What are they curious about?
3. Developing the Content Strategy and Framework
3. Developing the Content Strategy and Framework
Next, the design thinking phase where we identify and give a holistic view on the best way we can work with your brand.
The process includes developing an end to end content strategy and framework, that is defining how we will ideate, approve, create and publish your content marketing campaign.
4. Identifying the Best Suited Channels
4. Identifying the Best Suited Channels
Lastly, the icing on the cake means identifying where and how your target audience consumes your content. We collaborate with our clients to explore the best channels that we can use to reach their target audience.
Great content marketing is imperative for distinguishing a brand. Planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver on business growth and value.
We know it can be a little bit tough keeping ideas fresh all the time, especially because competitions are turning out content as well but we can help make it easy, keeping your content differentiated and sought after. #ComeTalktoSBI #mondaythoughts #MondayMotivation #SBIMedia
