Thread by @dickiebush

- 23 Lessons on Copywriting and Marketing -

Insights from the 30-minute masterclass conversation between @oliviercantin and @amlewis4.

You could spend weeks pretending to learn copywriting, or you could listen to this episode.

[THREAD]

1/ Importance of copywriting

• The web is a text-based medium
• To write great copy, know the emotions you are invoking.
• Two main emotions: solving a painful problem or fulfilling a key desire.
• If you aren’t targeting one of those two, you’re a commodity, not a product.

2/ How small players can differentiate

• Combine storytelling with channeling emotions.
• Know your market better than they know themselves.
• Ask yourself: what am I really selling? Go deeper than your product
• Don't compete on price. Target emotion instead.

3/ Advertising foolishness

• Don’t kid yourself: advertising works on you.
• Curate your information diet accordingly.
• Use it in reverse: advertising works on everyone. Get good at it.

4/ Example of differentiating copy

• Most dental practices compete on price, and their copy reflects this
• The differentiators write their copy to target emotions.

Which sounds better?

• "$200 better than competitors!"
• "Giving you the confident smile you deserve."

5/ Best advice from @oliviercantin:

You're probably procrastinating and calling it learning. Stop.

Instead:

• Read one book on copywriting: amazon.com/Great-Leads-Ea…
• Find a way to practice what you're learning (swiped.co)
• Pay to get coached by the best.

Mastering the Attention Economy from @amlewis4 is providing more value per minute than any other podcast.

Highly recommend subscribing and tuning into each episode.

You can hear the full conversation with @oliviercantin here:

open.spotify.com/episode/400cfw…