Thread by @TheKenWeb

Imagine a world, (hopefully) in the near future, that’s just emerging from a pandemic.

🏢 You need to start going to work again daily

🚌 Public transport is risky

🚕 Ride-sharing is even more risky

🚗 A car is out of your reach

⛽️ Fuel prices are on the up

#Thread

If you’re looking to buy a 🏍️🛵 in a post-Covid world, an electric one is increasingly becoming attractive.

There's almost a price parity between petrol and electric scooters. You’ll also be doing your bit for the environment.

That’s exactly what Hero Electric is betting on.

Covid has brutally hit India’s $118B auto industry. But Hero Electric is in a relatively better position compared with other manufacturers. Despite the general slump across the sector, Hero Electric’s sales crossed 1,000 units in March 2020, with a 36% market share.

After introducing India to electric bicycles in 2001, and continuing to bet on EVs through the global financial crisis a decade ago, Hero is hedging his bets on the unpredictable EV industry for the third time.

Hero Electric is reaching out to existing and potential customers digitally and explaining the advantages of going electric. It’s adding new ownership models, like subscription-based financing plans. It’s strengthening its B2B side by supplying to e-commerce, logistics fleets.

Hero Electric has always occupied a bit of an odd space in India’s EV market. Its incumbency was quickly overshadowed by flashier rivals like Ather, Tork, and Revolt. Yet, it’s always topped the sales charts for 2W EVs, owing to his high-volume, low-price market strategy.

Hero has a narrow window of opportunity to capitalise on post-lockdown measures. Along with the premium-market rivals like Ather, it’s also competing with its mass-market players such as Ampere and Okinawa. Hero is responding to each threat, albeit gradually.

Triggered by Covid, a perfect storm of opportunities is brewing for the two-wheeler EV industry.

Is Hero Electric geared up?

Read @OBanerji's story to find out:

the-ken.com/story/hero-ele…