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Tom Lavelle Profile picture
@TELavelle
Aug 25, 2020 • 3 tweets • 3 min read • Read on X
"What's happening over in #PresidentialElection2020 A/B testing land" I hear you cry? Well Let me tell you. @JoeBiden tests an attack vs positive piece on his splash page fundraiser. ImageImage
While over on the main site he is testing mobile #optimised #fundraising on the stick bar. Mainly removing options and trying to simplify it. ImageImage
Over in Trump town, he is still optimising the splash donate ask too. Fewer options this time. Kept two from the previous test that must have performed well (meet Trump donate raffle and America Vs Socialists). And added two convention orientated ones into the mix. ImageImageImageImage

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More from @TELavelle

Tom Lavelle Profile picture
Sep 29, 2020
I’m sceptical about this role. Why do you ask? Well, let me tell you.... (Thread 1/12) labour.org.uk/current-vacanc…
First - It's good the Party want more audience insight. But social media is a subset of an audience and we should be investing in more polling and focus groups than expensive tools which aren’t that great at political audience insight.
I met a lot of these organisations who all thought they could revolutionise my insights. But these tools aren’t built for the unique challenges of political campaigns. And generally end up under-delivering on promises. Great for brand monitoring shoes. Not voter sentiments.
Read 12 tweets
Tom Lavelle Profile picture
Aug 18, 2020
Next in my geek series of Presidential A/B tests. Whats better - "ambitious goal" Vs "Help Joe and Kamala take back the White House". Let's wait and see! ImageImage
Trump, like Biden is also running an A/B test on his pop up donate ask. But with far more variation. This one is a little rotating GIF. ImageImage
The others are all static. Interestingly, all of the pop-ups have a default amount selected of $1000 which seems a bit steep. But guess it works for them. 🤷‍♂️ ImageImageImageImage
Read 4 tweets
Tom Lavelle Profile picture
Aug 17, 2020
US election time means lots of fun geeking out looking at A/B tests running on websites. And here are some fun things that a little bit of digging have found. Joebiden.com is running @optimizley and there are a couple of tests running right now... 1/4
The Lightbox popup on the website seems to be a focus of tests at the moment. Makes sense($$$). Testing starting amounts between $25 vs $15. This test has just ended. And in new tests it looks like they've settled on $15. Found a winner... 2/4 ImageImage
Next test which helpful called "Copy of Lightbox convention thermometer - GAqBLm" is testing the thermometer. (Obvs). Thermometer is a tried and tested method which they're optimising to see if it will work again. Note - settled on $15 as starting amount here. 3/4 Image
Read 4 tweets
Tom Lavelle Profile picture
Sep 16, 2016
Why are all the trains from Mill Hill cancelled @TLRailUK? Wrong type of rain? 🌧
.@TLRailUK .21 cancelled. .29 cancelled. 37 delayed. Chance of getting on it with all the people here and other delayed passengers... 0.
.@TLRailUK ... Don't worry I'll respond. "Apologies for the inconvenience, Tom. You can delay reclaim here. thameslinkrailway.com/contact-us/del…"
Read 4 tweets

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