Thread by @amlewis4

1/ I publish over 2,000 words a week. Here's how I do it.

Thread 👇 👇 👇

2/ I wrote my first essay on April 14th. The goal was to write about brand strategy twice a week. The first post was about Jeni's Ice Cream.

app.goodbits.io/emails/e1254cd…

3/ The post wasn't that good. However, a few people liked it and told me they looked forward to seeing my next piece. So I continued to write.

4/ As I began to write more and more, I started to develop a specific style. My best pieces of content would combine current events with a timeless idea. My one piece about @barstoolsports took off and I doubled down on that idea.

arilewis.com/aris-posts/por…

5/ It was amazing to see my content grow. I started with 57 email addresses and by April 31st had 136 email subscribers. My list increased by 138% in two weeks.

6/ I would typically have a list of ideas throughout the week, but I always ended up throwing out those ideas and starting from scratch the night before.

7/ I would read about the topic, create a thesis, have 3 supporting statements, and then start writing. I'd write in the @HemingwayApp to ensure my writing stayed concise. I would use @Grammarly for grammar.

hemingwayapp.com

8/ I was getting better and better but decided to hire a writing coach, @randaldoane. The best athletes in the world hire coaches. If I want to be the best, I need to work with someone to help me get there.

arilewis.com/aris-posts/nb7…

9/ Randal helped me make subtle changes to my writing. Those changes compounded over time and made a huge difference in my writing. I would make my verbs active, use headings, use em-dashes, but more importantly, Randal helped me find my niche.

10/ As I worked with Randal, the recurring theme of my writing focused on helping brands grow their audience and capture attention. He helped me discover this and I settled on the Attention Economy.

11/ The biggest secret to my writing process is the amount I write. I see all these books and courses promising how to become a better writer. The biggest secret no one wants to tell you about is practice.

12/ Practice writing as much as possible. Put in the reps. It doesn't matter if you publish or not. The more you write the better you become. Don't worry about a niche. Write for an audience of one and scale from there.

13/ Enjoy this tweet? Subscribe to my twice-weekly newsletter to receive original content about the Attention Economy. I help brands grow their audience.

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