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26 Aug, 5 tweets, 1 min read
What is digital marketing?

A short thread.
What’s is digital marketing?

The component of marketing that utilizes the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Types of Digital Marketing:
•Content Marketing
•E-mail Marketing
•Content Marketing
•Influencer Marketing
•Viral Marketing
•Mobile Marketing
•Pay Per Click
•Search Engine Optimization
•SEM
•Radio & TV Ads
•Electronic Billboards
The definition of Digital Marketing is open for discussion & refinement. Your definition would really depend on how you define technology & the role that you think advertising plays in DM.
Social Media Marketing also forms part of Digital Marketing.

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The Voice of Marketing Profile picture
8 Sep
For the 1000th time:

PR is not Marketing.
PR is an abbreviation for Public Relations. Public relations is concerned with creating & managing a brand, business, persons, REPUTATION & public image, through the strategic management of the relationships between stakeholders & the public
Public relations enhances a company’s image, builds goodwill and attracts investors, customers, media and other associates.
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The Voice of Marketing Profile picture
24 Aug
For the 100th time:

Marketing is not advertising.
Advertising is concerned with amplifying a product, service etc Marketing is concerned with the entire value chain of creating a product or service, making it commercially viable, identifying prospective customers, & stakeholders, supporting sales, & brand building etc
Marketing is concerned with those 7Ps of marketing:
Product, Place, Price, Promotion, People, Physical Proof, Process.

Advertising focuses on the “promotion” part of the 7Ps.
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1 Jul
How to approach brands that you want to work with as an influencer.

A thread about media kits and rate cards.
Don’t.

Most brands already know who they want to work with for the campaigns they have designed. Also brands tend to place a higher value on people they approach more than on people who approach them (for a myriad of reasons).
If brands don’t know you, you will need to do more convincing & settle for lower amounts of money, initially, in order to build a relationship.
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21 Jan
Leading vs Micromanaging.
Leadership is based on trusting the people that you work with giving them room to contribute freely.
Micromanaging is fueled by a fear of thinking that no-one else can do it better than you. People can’t grow if you micromanage them.
Leadership is already hard enough without having to manage unhappy employees. Always put your relationship with your team, before your ego or your fears.
The best way to lose your most valuable talent is by micromanaging them. Let people add value, have a conversation with them if you want to understand what they’re doing. But don’t micromanage.
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The Voice of Marketing Profile picture
12 Dec 19
How to know which social media platform to use to build an audience & achieve your social media goals.

A thread.
A lot of people find social media intimidating, others undermine it and think it’s a very easy tool to employ & succeed, some just think it’s useless and a waste of time.
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The Voice of Marketing Profile picture
16 Apr 19
Some say that the 4th industrial revolution will be the end of traditional radio & that podcasts will take over, but according to reports, The SA radio industry will total R5.2 Billion rands in 2022. Is podcasting real competition for radio?

A thread: Radio vs podcasting
Before we can debate the power of the two I have to note that radio & podcasting are both digital forms of audio broadcasting. While we like it or not, radio is still part of the “digital revolution”. Whether it will keep up with 4IR is a different story.
According to the Broadcast research counsil of South Africa, radio has a solid listener base and a weekly listenership of 91%. 28.6 million people tuned into radio on an average weekday from October 2017 to March 2018. SAs radio market is set to rise at a rate of 3,9%.
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