Thread by @Shayan86

I've been checking the main terms, accounts and hashtags on Facebook, Twitter and Instagram throughout the conventions and it seems like @GOP was more successful than @TheDemocrats in getting online engagements throughout its convention - Analysis via @crowdtangle

DNC and #DemConvention were used 3.4 million times between 17-21 August. By contrast, RNC and #RNC2020 were used 4.6 million times from 24-28 August. Of course they might have been used both in positive and negative lights, but we're only guaging net engagements

Here, I'm comparing the tweets and engagements of @TeamTrump vs @TeamJoe plus @JoeBiden vs @realDonaldTrump from 17-28 August. Again, there's no comparison. The Trump campaign wins easily. Now President Trump has one the biggest Twitter accounts, so the second result was expected

Here, I'm checking the engagements of Trump's and Biden's Facebook pages from 17-28 August. Once again, easy win for the president with 32.1 million against 4.5 million in total engagements during the period

And here's the same graph during the same period, by this time I'm comparing the official Facebook pages of the two parties. It's much closer here, but again, the GOP wins: 312,000 vs 262,000

Moving on to Instagram. From 17-28 August, President Trumo's account had 13.8 million engagements in total, Bidem's had 5.5 million. For parties, it was 157,000 to 57,000 for the Republicans. So, they definitely had the edge in the online campaign during the two conventions.