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Email marketing during a global crisis? If you are struggling with what do, read on!
I had the opportunity to join the @CMIContent community for a Twitter Chat on this topic. We shared insights to help you adapt to these uncertain times. Here are my takeaways in a thread:
1. To Send or Not to Send?
There are times to stay quiet, especially during a global crisis, but sending an email to offer new support or provide new value can be done. Context is crucial, and I often refer to daily google trends to check that!
2. What kind of content should you send?
How can you make sure you do not come across tone-deaf or opportunistic? Keep it focused! Narrow in on what your customers really need to know from your brand or company and keep the tone useful and kind.
3. How often should brands communicate with customers?
Go back to the primary purpose of the email. Keep it valuable. Keep the message and call to action clear and concise. Keep the number of messages in balance with your social feed and other communications.
My Best Piece of Advice?
As with all of your email communication, don’t stray from your values. This may be a time to consider adding more quotes from leadership or execs, all with empathy and authenticity in mind.
#EmailMarketing #TipTuesday
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