How to Win in the 21st Century

5 Lessons in 5 Tweets

[ THREAD ]

Let's go๐Ÿ‘‡
Conventional wisdom on success is broken.

-Get a degree
-Go $150k in debt
-Work a job for 40 years
-Stay loyal to your employer

This "get rich slow" ploy only worked in an analog, pre-globalized society.
Many people are beginning to understand why this approach is flawed. But few have proposed a good alternative.

Here is mine. Let's kick the tires...
1: Stop Trading Your Time For Money

Time consists of small numbers 5 days/week. 50 weeks/year.

To amass wealth, you need large numbers working for you. Also known as leverage.
In a digitized, globalized world, who does best?

People who channel creative, productive energy into high-scale businesses.

Renting out your time depletes your creative energy, which is your ultimate source of wealth.

To decouple your income and time, you must...
2: Get Equity In A Business.

In the past, many professions offered moderate upside with limited risk.

Today, low-risk jobs are a mirage.

Upside emerges through equity in high leverage businesses:

1. Products & Distribution
2. Real estate
3. Software
4. Media
All of these businesses have scale, meaning they can create value independent of your time.

It can be someone elseโ€™s business or your own. The only thing that matters is you have an ownership stake.

The sooner you grasp this, the better.

To get equity, you should...
3: Focus On Real Skills

Forget credentials.

I spent $150k on law school. But literally everything I do to make money I learned online/books for $150 or less.

Do good work. Good work means good reputation. Good reputation means good opportunities.

Also, you should...
4: Learn To Sell.

People miss the importance of sales because, when done well, sales is hidden.

Sales bridges the gap between needs and solutions. In a dynamic world, needs and solutions are fluid.

This makes sales very valuable. And very hard to automate.

Don't stop there...
5: Develop A Talent Stack.

In a global world, being top 1% in any one skill is hard.

But being in the top 20% in multiple skills is achievable.

The alchemy of the resulting "talent stack" will put you in the top 1% in terms of success.

Layer together complementary skills like sales and public speaking. Or copywriting and UX.

Combine these skills to deliver impeccable results. Use those results to acquire ownership stakes in thriving businesses.

And then one last thing...
6: Bias Towards Action.

In the past, learning new skills was expensive because it required in-person instruction.

A status quo bias made sense in that environment: Making the wrong choice about a school, skill, or career was costly and hard to correct.

Thatโ€™s no longer true...
Today, learning and education are democratized through the internet. If you choose the wrong school, skill, or career, you can switch gears.

In this environment, you don't need to get it perfect up front.

Try things. Learn fast. Repeat.
Conclusion:

What worked in the past doesn't work today.

To succeed today, you should:

1. Stop trading time for money
2. Get equity in a business
3. Focus on real skills
4. Learn to sell
5. Build a talent stack
6. Take action
That's all friends!

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More from @LifeHornsWay

4 Sep
Why Great Businesses Need Villains

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Before we look at great businesses, let's look at great stories.

Compelling stories need compelling villains.

- The Joker
- Lex Luther
- Darth Vader
- Agent Smith

Darkness is ever present. And it threatens to consume the world. ImageImage
Every great story needs a bad guy.

And, whether you realize it or not, the best businesses have one, too.

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3 Sep
How Apples Persuades

The Secret To Selling $1,000 Phones

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Every Apple product line is a gargantuan business.

Even small changes in the potency of their persuasion equates to $100s of millions.

With such high stakes, they use the most sophisticated persuasion tactics available.

Let's take a look...
Technique #1: Make It Visual

Visuals persuade. What you see matters more than what you hear or read. And it's not even close.

For its flagship iPhone 11 product, the first and only thing you see is a kaleidoscope of phones. Not a word in sight.
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31 Aug
The Secret To Storytelling

[ THREAD ]

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There's one big thing that separates good and bad storytellers.

Bad storytellers tend to tell stories sequentially:

First X happened. Then Y happened. Then Z happened.

No one cares.
Notice that in a sequential story, events are linked by the word "and."

First X...and then Y...and then Z.

This is a weak structure.
Read 14 tweets
30 Aug
Write To Win

3 Classic Techniques In 3 Tweets

[ THREAD ]

Letโ€™s go ๐Ÿ‘‡
1: Repeat, Repeat, Repeat

School teaches us not to repeat ourselves.

But good persuasion is ALL about repetition.
Make your point in several ways.

- State it directly
- Use a testimonial
- Show it with a story

And, of course, re-use words.

Look at how Winston Churchill, a persuasion grandmaster, not only repeats words here but structure.

He conveys the same idea in eight ways.
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24 Aug
How To Persuade Anyone

5 Lessons In 5 Tweets

[ THREAD ]

Let's go ๐Ÿ‘‡
1:

Make It Visual

What you see matters more than what you hear or read.

And it's not even close.

Visuals persuade.

If you canโ€™t use imagery, paint a mental picture with specific, vivid words.
2:

Associate With Positive Things

Every luxury brand you know does this.

- Drink this gin to be cool like Ryan Reynolds
- Buy this perfume to be refined like Nicole Kidman
- Wear this watch to be dashing like George Clooney
Read 11 tweets
18 Aug
Why Contrast Sells

6 Lessons In 6 Tweets

[ THREAD ]

Letโ€™s go ๐Ÿ‘‡ Image
1:

People Are Comparison Machines

When you pick up a heavy bag and then a lighter one, the second bag will appear lighter than it actually is. Image
Why?

Because our brains compare things based on whatโ€™s most recent and available in memory.

Not based on more โ€œtrueโ€ absolute values.

EVERYTHING is a relative assessment...
Read 14 tweets

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