Sridhar Vembu Profile picture
11 Sep, 10 tweets, 2 min read
1/ One idea I would push hard among the industrial ecosystem is "Please invest in R and D, please create room for engineers and inventors to imagine and refine ideas, nurture R and D projects with patience, perseverance and endurance".

I will explain this in some depth.
2/ First my definition of R and D is far different from "what wins a Nobel prize". In the rural India context, figuring out how to make a humble nail clipper is an R and D project.

In the Zoho context, refining our meeting software is an involved R and D project (still on it!).
3/ All too often, we dismiss projects such as figuring out how to make a nail clipper as unworthy or unsexy. Yet it is precisely these projects that teach us the most and pave the way for figuring out (eventually) how to make robots. It is the crucial first step on the ladder.
4/ In East Asia, starting with Japan, they have patiently climbed that ladder of nail clipper to robot. That has been my inspiration for Zoho. We started out with very humble software and one VC asked "Why are you so unambitious?". I remembered Honda in Japan.
5/ Patience is not a virtue I was endowed with as a kid - my mother would not call me patient. I learned patience and endurance consciously by studying the Japanese approach. I knew it would take decades and I prepared mentally myself and our early engineers for it.
6/ The way I cultivate patience is by getting myself into "zero state" or "zen state" again and again - moving to the village, and trying to figure out organic farming and nail clippers and compilers (new to me personally!) and accepting and embracing with humility my zero state.
7/ R and D projects need that patience. They need patience even more than they need money. Throwing around lots of money won't make it go faster and may even destroy the project.

R and D needs perseverance in the face of setbacks. Finally it needs endurance to stay the course.
8/ We cannot apply traditional project management techniques that emphasize predictability and certainty ("trains run on time") to R and D projects. Accepting that is very hard for most people in business reared on predictable outcomes.

We need to be "think different"!
9/ Giving up on prestige (I am obsessed now about nail clippers!) is vital. Traditional corporate hierarchies work poorly for R and D.

I work closely with engineers to this day and I don't hesitate to display my ignorance. I say "I don't know, teach me how this works" often.
10/ Finally, we must believe we can figure something out. I make our engineers believe we can build world class meeting software and they have my full support as they about the daily struggle.

That belief creation is the essential leadership role. It is spiritual in nature. 🙏

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More from @svembu

12 Sep
1/ A few months ago, I started to informally tutor some village children because all schools were closed. Within a few days, my social-distanced open air class swelled from 3 kids to 25 and kids got unruly and I was struggling 😂 and realized how hard it is to be a teacher 🙏🙏
2/ I learned quickly that if there is just one kid who won't co-operate, the whole class would descend into chaos 😂

Fortunately one of my colleagues who is very interested in education and his wife, an experienced school teacher, came to my rescue and we got things organized.
3/ I was half fearing kids won't show up after the initial burst but they kept showing up!

The students now started to show serious interest and commitment, even the ones initially unruly.

Students and their parents came and requested that we make this a proper "school".
Read 11 tweets
12 Sep
India's NPA (bad debt) problem arose because India has run massive trade deficits which were funded with debt, very often dollar-denominated debt at the corporate sector.

We don't have the know-how to export to earn the dollars to pay back that debt. Trade policy ignored debt..
.. the NPA problem, contrary to Prof Panagariya's assertion is deep and structural and is directly linked to our persistent trade deficits.

We cannot fix our economy without fixing our trade policy (the absurdity of a massive labour surplus nation importing nail clippers) ..
.. alas Prof Panagariya demonstrates how economists obsess about GDP and essentially ignore debt.

The NPA problem is not a technical issue with bank or corporate balance sheets. It is a vital sign of structural problems with trade policy.

We have to get trade policy right..
Read 5 tweets
4 Sep
1/ There is this technocratic idea that Economics is a scientific discipline like Physics. Not true.

Subject to the "conservation law" that the world cannot consume what it has not produced yet, economic relationships arise from our personal, social, cultural and moral choices.
2/ A productive community can express a moral preference for an egalitarian ethos.

At Zoho, we express a moral preference for all of us having the same food and setting for everyone i.e, no special executive dining rooms.

No economic law dictates a "correct" course here.
3/ As I once joked, I made a choice to invest in designing an LTE modem vs buying a private jet! Again no economic law can dictate this choice.

Yet, these choices greatly influence economic outcomes and the overall well being of a community.
Read 7 tweets
17 Aug
@APanagariya @narendramodi I respectfully disagree.

The present global trading system has required persistent and ever rising trade deficits on the part of the US, as the reserve currency nation.

Those deficits became dollar reserves around the world and got multiplied by global banks & shadow-banks...
@APanagariya @narendramodi ... this has led to the situation where even larger quantities of dollars are required to save the global financial system from the persistent "dollar shortage" - a direct consequence of the multiplier.

Creating and injecting them into global finacial markets means even ...
@APanagariya @narendramodi ... even higher trade deficits on the part of the US, which is not politically feasible and socially acceptable due to the trade deficits's consequences for US industrial base and US jobs.

That means that the world and India have no option but to reduce dollar dependence ....
Read 5 tweets
15 Aug
1/ There are timeless business truths like "take care of customers well".

There are also transient or contextual truths like "it is easy to make money in X" and this "truth" becomes untrue by being too widely believed.

Then there is another category of business truth.
2/ The third category of business truth is the "what ought to be" - you imagine a new state of the world and you drive your actions towards achieving that goal.

In the present moment, the new state may look like a distant dream. Yet that dream becomes our companion and lover.
3/ Only words like love, passion, soul can capture the essence of this. Those are not words you find in a business presentation or an MBA curriculum. It cannot be taught, any more than romantic love can be taught.

It is commitment to that love that drives our greatest efforts.
Read 5 tweets
2 Aug
1/ I hugely respect East Asia's achievement in lifting people from poverty. There is a lot to learn from the experience of Japan, South Korea, Taiwan and later China.

In this thread, I will outline what I respectfully disagree about the East Asian model (respectfully stressed!)
2/ I will use Japan as my example because it is the quintessential East Asian success story. South Korea, Taiwan and later China were all influenced heavily by Japan's development experience.

I have been a student of Japanese industry/society for 25 years, starting in 1995.
3/ As post world war 2 Japan became an export powerhouse, Japanese industry acquired sophisticated technological capabilities. To this day, there are many critical industries (smart phone camera sensors would be one example) where Japanese companies rule the world.
Read 15 tweets

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