Thread by @voice_ofsanity

If you have a site that has a FAQ page, let's talk about how to use it to overcome objections that your visitors may have.

A FAQ (Frequently Asked Questions) section is a great place to overcome objections and highlight benefits in your copy.

Thread.

On one of my clients sites, we recently removed the FAQ page and added a FAQ at the bottom of every sales page. It’s in a feature box with a light-colored background so it stands out a bit and adds some color to the page. Why this?

Sales pages are better & more helpful when you include the FAQ. A lot of people skim instead of reading every word, so, a FAQ is another chance to catch their attention. The FAQ doesn’t have to include just things people are asking. That's not the intention behind the idea...

The intention is to answer the questions they (visitors) SHOULD be asking. The site I mentioned offers a variety of courses, so the FAQ answers questions like:

- What’s the format (video, audio, etc.)?

- How long do I have access?

- Are there monthly fees?

Etc.

Answering these questions in the FAQ sums up the offer and makes it clearer what the offer is (online video, ongoing access, no recurring fees, etc.) Another reason we moved the FAQ to the sales page is that lets us tweak the questions and answers a bit for a specific product.

For example, the course format. Or when the client start offering a monthly membership.

I hope this helps.

Okay! Here’s an example of adding a question to describe a benefit. When we update, the existing students get the latest version at no extra charge.

So we added a question to the FAQ about updates to stress this. Besides being the fair thing to do, this is easier for us. Charging for updates would require my client o create an offer & sell it to existing students.

Then we’d have to figure out what the update is worth, send an offer, & probably answer questions about what the updates are & what people are getting. We’d rather just give them the content & save my marketing efforts for another product.

Plus if we wanted to make the new version a separate product, we’d have to set up another version of the course. That would get confusing after doing it a few times. The easiest thing to do is just update the course on the site, then everyone who already has access. Simple.

I like this practice so much that I recently implemented it on my old webpage. Another thing you can do with the FAQ is include some calls-to-action. The answer for some of those questions like my rate is to book a call with me to get a quote.

I hope this thread helps. End

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