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Will Cain

11 Sep, 4 tweets, 2 min read

Dishonestly lecturing your audience on how racist they and their country are - shockingly - takes a toll on ratings.

deadline.com/2020/09/nfl-ra…

I know many in sports don’t want to believe this, but they are destroying their audience. They are committing industry suicide.

Sports is now viewed more unfavorably than lawyers...and CNN anchors!

news.gallup.com/poll/319256/fa…

And make no mistake, this is new and directly tied to, requiring your audience to agree with your protests, agree with your characterization of the country, and agree with your radical politics.

Look at the change year-over-year:

And look who is choosing to turn away: everyone.

This isn’t complicated, its very simple, you cannot insult your audiences intelligence, character, and country and hope they’ll remain your customer.

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Will Cain

@willcain

2 Feb

Let me share with you my favorite story from Super Bowl week. I’m sitting around at my hotel on Tuesday night and I meet Ramon. He works the bar and tells me this:

Now, Zach and I go back a little bit, so I sent him this video. Wanted him to see one of his biggest fans and the impact he’s had. I didn’t expect anything from it. Zach has a busy weekend. Not only is the SB in Miami but he’s made the final cutdown to 10 for the HOF.

@ProFootballHOF

But Zach didn’t make @ProFootballHOF today. He didn’t make the final cutdown to five. He didn’t get the knock. Instead amidst this ridiculously busy weekend, this MAN, knocked on Ramon’s door.