SBI Media Profile picture
14 Sep, 15 tweets, 3 min read
It's Time for Digital Transformation

It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything.
One thing we need to know as we dive deeper into the new era is that there is so much of “the new normal” that is here to stay.
Like everything else, consumers are rapidly changing their habits, worldviews and attitudes. In the last few studies we have carried out, we have discovered changes in brand experiences and the good or bad/news is that these changes could be here to stay forever.
Moreover, there is a ‘silver lining’ in digitization. More than ever before, brands need to be just as quick and efficient in their digital transformation to remain relevant, competitive and sustainable.
As a matter of fact, digital transformation can totally change the way you do business, service customers, cost more money, but the upside potentials are huge.
However, it is not magic, but the truth is, a good strategy often feels like magic and for us, it starts with an idea. You also might be wondering what exactly a digital transformation is.
Well, it’s not just converting bricks and mortar stores into websites. Nor is it simply adding a digital marketing plan to your existing conventional advertising strategy.
The uniqueness of digital transformation is a constant process of building and updating your digital strategy centred around the needs of your business and customers.
Essentially, it’s fully embracing digital, putting it at the centre-piece of your effort. This is what we at SBI Media have zeroed-in on when it comes to helping brands thrive by fully embracing the benefits of everything digital can do.
We also know that digital transformation can unlock a level of potential unseen before in an industry. This was how Netflix took the film and entertainment industry by a storm by digitizing entertainment in the age of DVDs and video cassettes.
It's also about investing more in the big ideas, which is total immersion, listening and understanding your consumers and business through strategic planning, big data analytics and optimisation.
However, in order to win big, brands have got to be willing to invest big in digital transformation, because cost-optimization will get your brand so far during hard times but if you want to see big results for your brand,
it’s worth thinking about how you can make your ideas bigger and going for it.
With that being said, as a brand, finding a way to survive during this new era can be challenging. However, brands that are prepared to adapt, learn and take advantage of the times to go digital will be leaders of today and tomorrow.
To learn more about how you can embrace digital transformation for your brand and business, talk to us, we are just one email away. You can reach us via:

#SBIMedia #MondayMotivation

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with SBI Media

SBI Media Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SBI_Media

21 Sep
Games of Brands

Games and marketing may sound strange, but they’re actually a ‘perfect match’.
As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,
try fun and interesting ideas in order to increase our results and return on investments (ROI).
Read 17 tweets
7 Sep
Understanding FinTech in the New Normal

FinTech is more than a buzzword, it is changing everything as we know it. is not news.
In Nigeria, it is not an exaggeration to conclude that the FinTech industry is at its peak.
Today, many people are fascinated by it as well as the opportunities it has to offer. Thanks to the power of technology and the internet that is evolving faster than ever before, financial services have never been more accessible.
So, no matter where you are, all you need is a wifi connection to send, receive and even carryout complex financial transactions with no hassles.
Read 15 tweets
31 Aug
SBI Media gets green light to launch 9PSB into Nigeria's $8 billion payment service banking industry
Lagos, Nigeria, 30th of August 2020 - Nigeria's next-generation marketing communications group, SBI Media Limited, is now poised to launch 9PSB, a pioneer player of payment service banking.
The imminent launch of 9PSB was given the green-light after the Central Bank of Nigeria announced the approval of an operational license to provide immersive financial services to Africa's most populous market and more importantly, the continent's largest economy.
Read 25 tweets
24 Aug
More Than A Cure

As the world continues to live in the new normal, there are indications that the dark clouds might clear anytime soon, at least with the help of science and the unrelenting strive of humanity to save the world.
While you were planning to go to bed yesterday in Nigeria, over the Atlantic, the US announced a therapeutic 'breakthrough' for the treatment of patients with COVID-19. The treatment relies on blood plasma from recovered coronavirus patients.
Such Plasma is believed to contain powerful antibodies that can help fight off the disease faster and help protect people from being seriously hurt by it.
Read 16 tweets
17 Aug
Getting the Best out of Product Placement

Let's Start From Here

You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means.
Product placement is becoming an increasingly important way for brands to reach their target audience in subtle, intuitive and meaningfully-beneficial ways.
As conventional advertising becomes more intrusive and pesky, brands are using product placement to increase their sales, brand awareness, and draw in customers.
Read 19 tweets
10 Aug
Human to Human

There is no more B2B or B2C marketing, what marketing is about now is the H2H (human to human experience).
Human-to-human marketing represents the concept that behind every business, consumer, non-profit, or government body, there is a living, breathing human being who is making decisions about the business.
People no longer buy for logical reasons, they buy for emotional reasons and we tend to get away from this fact, especially in today’s highly digitized marketing era where bots, artificial intelligence and other forms of machine learning prevail.
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!