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14 Sep, 15 tweets, 3 min read
It's Time for Digital Transformation

It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything.
One thing we need to know as we dive deeper into the new era is that there is so much of “the new normal” that is here to stay.
Like everything else, consumers are rapidly changing their habits, worldviews and attitudes. In the last few studies we have carried out, we have discovered changes in brand experiences and the good or bad/news is that these changes could be here to stay forever.
Moreover, there is a ‘silver lining’ in digitization. More than ever before, brands need to be just as quick and efficient in their digital transformation to remain relevant, competitive and sustainable.
As a matter of fact, digital transformation can totally change the way you do business, service customers, cost more money, but the upside potentials are huge.
However, it is not magic, but the truth is, a good strategy often feels like magic and for us, it starts with an idea. You also might be wondering what exactly a digital transformation is.
Well, it’s not just converting bricks and mortar stores into websites. Nor is it simply adding a digital marketing plan to your existing conventional advertising strategy.
The uniqueness of digital transformation is a constant process of building and updating your digital strategy centred around the needs of your business and customers.
Essentially, it’s fully embracing digital, putting it at the centre-piece of your effort. This is what we at SBI Media have zeroed-in on when it comes to helping brands thrive by fully embracing the benefits of everything digital can do.
We also know that digital transformation can unlock a level of potential unseen before in an industry. This was how Netflix took the film and entertainment industry by a storm by digitizing entertainment in the age of DVDs and video cassettes.
It's also about investing more in the big ideas, which is total immersion, listening and understanding your consumers and business through strategic planning, big data analytics and optimisation.
However, in order to win big, brands have got to be willing to invest big in digital transformation, because cost-optimization will get your brand so far during hard times but if you want to see big results for your brand,
it’s worth thinking about how you can make your ideas bigger and going for it.
With that being said, as a brand, finding a way to survive during this new era can be challenging. However, brands that are prepared to adapt, learn and take advantage of the times to go digital will be leaders of today and tomorrow.
To learn more about how you can embrace digital transformation for your brand and business, talk to us, we are just one email away. You can reach us via: info@sbimedia.com.ng

#SBIMedia #MondayMotivation

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