πͺπΊ Speech to @Europarl_EN by @EU_Commission President
πΊοΈ Charts a course for the year ahead
π― Lays out vision, priorities and plans
π¨ Addresses pressing challenges
πͺ Reflects on achievements of past year
2/n
#SOTEU is an example of communication and policy moving hand in hand!
Behind the speech, there are cabinet members, policy desks, speechwriters, spokespeople, Representations in Member States, political reporters and more.
But work doesn't end with a great speech...
5/n
We need to get the message out too. To do that, we rely on specialists in press and media outreach, web, video production, social media, graphic design, local communication.
And then media monitors, data analysts and political reporters to report how it came across!
6/n
β³ 10 years old
πͺπΊ Started by @JMDBarroso
π€ Part of efforts to increase accountability & transparency
Big topics from previous speeches include: unemployment, completing economic & monetary union, refugee crisis, Africa, sharing sovereignty & more
7/n
Hope you found this helpful/interesting! Will continue to add a few more updates to this thread on the work around #SOTEU later today π
8/n
Preparation for the speech is in full swing - yesterday some of our colleagues went to the EP to take some photos for social media and other #SOTEU content - meet @Irene_Cafagna@Stylianou_EU@anam_bm@greg_87 π
All with commendable masking and distancing, of course π·
(above was no 10/nπ) Our photographers & audiovisual colleagues have checked positions, light & angles πΈ
This is important for #SOTEU because:
π‘ it is live on broadcast services & social media
πΊ parts will be used for TV
πΌοΈ it provides images for papers & other media - 11/n
This is a #SOTEU like no other, delivered amidst what's arguably the biggest crisis the EU has ever faced.
1/ Thanks for having me to #EUInfluencer to talk about trends emerging from digital communication, corona and the latest EU policies!
Here are a few thoughts π
2/ While digital has changed political communication, it is important to remember the communication objectives remain the same:
π° Media attention
π’ Messaging
π€ Mobilisation
π reaching people
π Building networks and communities
3/ Digital has changed is the communications environment.
πΊ New channels, like blogs and social media influencers
π New conventions, like a 24 hr cycle of content production
π° Costs of participation down
π New measures and metrics
π οΈ New tools for connecting
1/ πͺπΊ Great discussion with @OpenEUDebate on how coronavirus has and will continue to transform EU communications.
A few takeawaysπ
2/ π‘Remote working, remote conferences and remote communication - as people get more comfortable with these formats, its only natural our focus moves more and more online (like @EU_Commission virtual press room!)