PiaAhrenkildeEU Profile picture
Sep 15, 2020 β€’ 14 tweets β€’ 16 min read β€’ Read on X
President @vonderleyen delivers the State of the EU at 9:00 (CEST) tomorrow.

πŸ“ƒ Speech & explainers will be published on ec.europa.eu/soteu2020

πŸ—£οΈ Broadcast in all EU languages on EbS audiovisual.ec.europa.eu/en/video

πŸ‡ͺπŸ‡Ί Follow #SOTEU

Here's a few other things to know πŸ‘‡ 1/n
What is #SOTEU?

πŸ‡ͺπŸ‡Ί Speech to @Europarl_EN by @EU_Commission President
πŸ—ΊοΈ Charts a course for the year ahead
🎯 Lays out vision, priorities and plans
🚨 Addresses pressing challenges
πŸ’ͺ Reflects on achievements of past year

2/n
What will be in #SOTEU?

⚠️NO SPOILERS⚠️
President @vonderleyen's priorities (#EUGreenDeal, #DigitalEU, #NextGenerationEU) are key to launching a resilient, sustainable, fair, prosperous #EURecovery following #coronavirus crisis!

More on priorities:
ec.europa.eu/info/strategy/…

3/n
Teams in DG Communication and all over @EU_Commission are working hard to make #SOTEU content. Watch for:

πŸ•ΈοΈ Web page: ec.europa.eu/soteu2020
πŸ† #vdlCommission achievements: europa.eu/!pb63HB
πŸ“½οΈ Social media clips
πŸ“– Digital brochure w/speech, chapters, background

4/n
#SOTEU is an example of communication and policy moving hand in hand!

Behind the speech, there are cabinet members, policy desks, speechwriters, spokespeople, Representations in Member States, political reporters and more.

But work doesn't end with a great speech...

5/n
We need to get the message out too. To do that, we rely on specialists in press and media outreach, web, video production, social media, graphic design, local communication.

And then media monitors, data analysts and political reporters to report how it came across!

6/n
A little #SOTEU history:

⏳ 10 years old
πŸ‡ͺπŸ‡Ί Started by @JMDBarroso
🀝 Part of efforts to increase accountability & transparency

Big topics from previous speeches include: unemployment, completing economic & monetary union, refugee crisis, Africa, sharing sovereignty & more

7/n Image
Hope you found this helpful/interesting! Will continue to add a few more updates to this thread on the work around #SOTEU later today πŸ‘‡

8/n
Preparation for the speech is in full swing - yesterday some of our colleagues went to the EP to take some photos for social media and other #SOTEU content - meet @Irene_Cafagna @Stylianou_EU @anam_bm @greg_87 πŸ‘‹

All with commendable masking and distancing, of course 😷

9/n Image
Key accounts to follow for #SOTEU:
@EU_Commission
@Europarl_EN
@MamerEric
@DanaSpinant
...and of course, President @vonderleyen!

Follow your local EC Representation and their Heads for key messages in other EU languages:

twitter.com/i/lists/310660… Image
(above was no 10/nπŸ˜‰) Our photographers & audiovisual colleagues have checked positions, light & angles πŸ“Έ

This is important for #SOTEU because:
πŸ“‘ it is live on broadcast services & social media
πŸ“Ί parts will be used for TV
πŸ–ΌοΈ it provides images for papers & other media - 11/n Image
This is a #SOTEU like no other, delivered amidst what's arguably the biggest crisis the EU has ever faced.

πŸ‘‰Key background on the #EU #coronavirus response the @vonderleyen @EU_Commission has been drivingπŸ‘‡:
europa.eu/!Dq37YP

#EUSolidarity #EURecovery

12/n Image
President @vonderleyen’s State of the European Union #SOTEU speech by @before @Europarl_EN happening at 9:00 CET todayπŸ‡ͺπŸ‡ΊπŸ“Ί

Tune inπŸ‘‡:

EbS (from 8:30 CET): europa.eu/!GM43jg
EbS+ (from 8:30 CET): europa.eu/!Vk68uk
YouTube (from 9:15 CET)


13/n
@EU_Commission President @vonderleyen is about to start delivering her first State of the Union address before @Europarl_EN.

Thanks for following πŸ‘‡
EbS: europa.eu/!GM43jg
EbS+: europa.eu/!Vk68uk
YouTube


πŸ‡ͺπŸ‡Ί#EuropeanDemocracy #SOTEUπŸ‡ͺπŸ‡Ί

14/14 Image

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More from @PiaAhrenkilde

Sep 24, 2020
1/ Thanks for having me to #EUInfluencer to talk about trends emerging from digital communication, corona and the latest EU policies!

Here are a few thoughts πŸ‘‡
2/ While digital has changed political communication, it is important to remember the communication objectives remain the same:

πŸ“° Media attention
πŸ“’ Messaging
🀝 Mobilisation
πŸ™‹ reaching people
🌐 Building networks and communities
3/ Digital has changed is the communications environment.

πŸ“Ί New channels, like blogs and social media influencers
πŸŒ€ New conventions, like a 24 hr cycle of content production
πŸ’° Costs of participation down
πŸ“Š New measures and metrics
πŸ› οΈ New tools for connecting
Read 5 tweets
Jul 8, 2020
1/ πŸ‡ͺπŸ‡Ί Great discussion with @OpenEUDebate on how coronavirus has and will continue to transform EU communications.

A few takeawaysπŸ‘‡
2/ πŸ“‘Remote working, remote conferences and remote communication - as people get more comfortable with these formats, its only natural our focus moves more and more online (like @EU_Commission virtual press room!)
3/ πŸ‘©β€πŸ”¬ Experts are back in fashion. After growing suspicion of experts in 2000s/2010s, we see doctors/scientists/other experts welcomed in the public debate again.
Read 13 tweets

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